Regional Growth Marketing Manager

Remote - Central Time Zone

We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap ’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you’ll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. Partnering with regional Insurance Sales leadership as a peer, you’ll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If you’re energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing, this is the role for you.

- Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers

- Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch

- Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps

- Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working

- Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation

- Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets

- Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence

- Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords

- Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals

- Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market

- Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change

- Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers

- Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each

- Brief Events Managers on target accounts, attendee goals, and messaging priorities

- Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets

- Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities

- Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate

- Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

- 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology compan