Public Relations Account Director - AI/Emerging Tech
Account Director
Do you enjoy the Remote WFH lifestyle? Are you looking to grow your skills in Tech PR? Are you interested in a clear career path toward excellence?
At Sparkpr we work with some of the brightest brands in the world (and those you’ll be hearing about soon) to support customer acquisition and branding strategies and their tactical execution. We are looking for driven individuals to join our team and help Spark grow!
Position Summary:
The Director will work with the Practice Group Leader (PGL) as a trusted partner in overseeing accounts and pitching new business. This position will successfully manage teams to deliver great results for a portfolio of clients.
- Serve as the trusted partner for the PGL managing the practice group. Represent the PGL when needed and liaise with clients on their behalf.
- Deliver exceptional media results for clients by leveraging your media contacts.
- Develop and run a portfolio of clients where you are seen by the client as team lead and oversee all long-term and day-to-day activity. Responsible for keeping things running smoothly on all accounts, ensuring deadlines and quality of work expectations are met.
- Interact with all levels of client contacts from day-to-day marketing contacts to the CEO, and be seen as a solid counselor.
- Active, hands-on participation in success of accounts, including media relations.
- Strong industry relationships with media, analysts and other influencers
- Responsible for strategic planning on various accounts including development of overall PR strategy, and plan and proposal development.
- Manage team resources and effectively coordinate work both up and down within teams as issues arise. Meet or exceed agreed upon business unit metrics, including revenue and billability goals.
- Oversee budgeting, invoicing and time management. Proactively communicate when team budgets are over/under and work with PLM to rollover/upsell clients.
- Define success, set agreed upon metrics and consistently look for opportunities to merchandise results back to clients.
- Offer a daily presence for junior staff and provide day-to-day coaching and mentoring, as well as long-term professional development.
- Drive new business pitches, rallying resources from start to finish, including research, brainstorming and program creation. Effectively present at new business meetings and pitches.
Desired Traits
- Technical, understands AI or complex tech concepts
- Media relations heavy, focused on top-tier outlets
- Sales-savvy: Ability to drive new business
- Active with AI tools, can automate workflow
- Strong written and communication skills
- Prior agency experience
Pre-Requisites
- Ability to transition effortlessly from visionary planner to hands-on executor as situations demand it
- Broad client experience across technology, business and consumer brands
- Extensive experience in identifying and pursuing new business opportunities
- Ability to evaluate campaign results against objectives
- A team-player with strong leadership qualities, as well as capacity to effectively manage a team
- Strong written and communication skills
- At least seven years of progressive experience
Why Work At Spark?
- Remote Work Flexibility
- Competitive Bonus Program
- Spark covers 95-100% of health, dental, and vision for our employees
- You can also count on a company managed 401K, Flexible Spending Accounts, and monthly cell-phone subsidy.
About Spark
From startups to Fortune 20 members, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through public relations and integrated marketing programs.
The agency’s full suite of services includes content and social development, programmatic distribution and other forms of paid media, and data-driven insights to inform strategic planning and measure go to market plans. Spark also provides comprehensive stra