Product Marketing Sr. Manager, Global Partner Office

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro , empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro , empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Position Summary

As a Product Marketing Senior Manager at TrendAI™, in the Global Partner Office at TrendAI™, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community - spanning service providers, distributors, resellers, and value-added resellers. You will translate the value of our AI security platform into partner-ready narratives, demand programs, and enablement that help our partners sell with confidence and grow their TrendAI™ practices.

By speaking the language of the channel - mapping partner business models, margin and incentive drivers, and the cybersecurity challenges their customers face — this role is central to deepening TrendAI™’s reach, partner loyalty, and through-partner revenue. You will align our industry-leading AI security platform capabilities to the realities of how partners build pipeline, differentiate, and deliver outcomes for end customers. This includes developing partner-facing messaging, building to-partner and through-partner campaigns, creating scalable enablement content, and partnering closely with channel sales, alliances, and field marketing teams. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.
Key Responsibilities

Partner Positioning & Messaging

- Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.

- Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance.

- Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.

To-Partner & Through-Partner Demand Programs

- Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co-marketing and co-sell programs.

- Partner with channel sales and field marketing to operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact.

- Support the partner experience across the lifecycle — from onboarding and certification to ongoing engagement and advocacy.

Partner Content & Enablement

- Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.

- Build targeted enablement — talk tracks, battlecards, objection handling, use-case briefs — that improve partner seller confidence and consistency when engaging customers.

- Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner-ready programs.

Partner Program Marketing

- Support messaging of the TrendAI™ partner program and