Product Marketing Manager - Ukraine, Remote (UA)
Our Team
VistaCreate is an intuitive graphic design platform that empowers anyone to create professional-quality content—no design experience required. Whether it's for social media, marketing campaigns, presentations, or personal projects, VistaCreate combines an easy-to-use editor with a vast library of millions of templates, photos, videos, illustrations, fonts, and design assets to help bring ideas to life.
As part of the Vista family, our globally distributed team is passionate about making great design accessible to everyone. We collaborate across countries and time zones, embracing creativity, innovation, and a remote-first culture as we continue to grow our product and the community that uses it every day.
What You Will Do
As a Product Marketing Manager, you operate at the intersection of product discovery and go-to-market execution. As a core member of an empowered product team (SVPG framework), you help ensure customer and market insights shape what we build while translating product capabilities into compelling positioning, messaging, and business outcomes.
You help the team build products that customers understand, adopt, and are willing to pay for. Your primary focus is VistaCreate, with secondary support for DepositPhotos.
Product Discovery & Market Validation
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Market Validation
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Partner with Product, Design, and Engineering throughout discovery to answer: Will customers understand this, choose to use it, pay for it, and can we communicate its value clearly?
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Customer & Market Insights
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Bring the voice of the customer into product discovery through interviews, surveys, usability testing, market research, and competitive intelligence. Partner with the empowered team members to ensure these insights inform product decisions and prioritization.
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Segmentation, Positioning & Value Proposition
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Define target customer segments, key use cases, positioning, and value propositions for new products and features to ensure product decisions align with customer needs and market opportunities.
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Message & Concept Validation
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Design and run experiments — such as fake-door tests, landing page variants, prototype messaging, and pricing research — to reduce uncertainty before development and improve launch readiness.
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Pricing & Packaging
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Partner with Product, Analytics, and Leadership on pricing, packaging, and monetization decisions to maximize customer adoption and business success.
Product Commercialization & Go-to-Market
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Positioning & Messaging Frameworks
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Own product positioning, messaging frameworks, launch narratives, and value propositions that enable Product, Marketing, Support, and Sales teams to communicate customer value consistently.
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Go-to-Market Strategy
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Lead GTM strategy for major feature launches by defining target customer segments, messaging, launch plans, success metrics, and coordinating cross-functional execution across Product, Marketing, Support, Organic, Paid, Content, Lifecycle, and Social Media.
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Lifecycle & Adoption
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Partner with the Lifecycle Marketing and Product Manager to evolve onboarding, activation, and lifecycle communications as the product evolves. This role defines the strategy and messaging but does not execute email campaigns.
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Conversion Optimization
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Use product analytics to understand customer behavior, identify friction across key user journeys, and design experiments that improve activation, feature adoption, and conversion.
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Launch Enablement
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Prepare launch assets and internal enablement materials, including messaging guides, FAQs, release notes, customer-facing documentation, and internal training to ensure consistent product communication across teams.
Your Qualifications
At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you f