Product Marketing Manager
This is a remote position.
This is a remote position.
Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streamlines financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.
Join us in driving innovation and making a difference in the automotive industry.
As the Product Marketing Manager at Autocorp.ai , you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.
Impact:
In this role, you will:
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Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.
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Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.
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Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.
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Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.
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Define Product Strategy: Transform market insights into actionable product and marketing recommendations.
Key Responsibilities:
Product Messaging and Strategy:
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Own and optimize the complete product messaging and positioning framework.
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Develop comprehensive go-to-market strategies for new features and products.
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Create compelling value propositions that resonate with dealership decision-makers.
Market Intelligence:
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Conduct regular market research and competitive analysis to identify opportunities.
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Gather and synthesize dealership feedback to inform product and marketing strategies.
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Monitor industry trends and maintain detailed competitive intelligence.
Sales Enablement:
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Create and maintain sales collateral, including presentations, case studies, and ROI models.
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Train sales team on product positioning, competitive differentiators, and objection handling.
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Collaborate with sales leadership to optimize messaging and conversion strategies.
Content Development:
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Lead the development of product marketing materials and thought leadership content.
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Create educational content that showcases our expertise in automotive retail technology.
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Partner with marketing team to align product and corporate messaging.
Cross-Functional Collaboration:
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Work closely with product team to align development priorities with market needs.
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Partner with sales to understand dealership pain points and objections.
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Coordinate with customer success to capture and promote client victories.
Performance Analysis:
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Track and report on key product marketing metrics and campaign effectiveness.
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Measure impact of marketing initiatives on sales pipeline and conversion rates.
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Use data insights to optimize marketing strategies and tactics.
Requirements
Requirements:
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Proven track record of success in product marketing roles within automotive or SaaS industry.
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Understanding of dealership operations, challenges, and technology needs preferred
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Experience marketing AI-powered solutions is a strong asset.
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Exceptional communication, strategic thinking, and analytical skills.
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Strong project management and cross-functional leadership abilities.
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Ability to travel within Canada to meet with clients and attend industry events.
Benefits
Benefits:
Competitive base salary with performance-based bonuses.
Benefits package after probationary period.
Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.
Tools and resources to support your ongoing growth and success.