Product Marketing Manager

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.

Key Responsibilities

- Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).

- Analyze user behavior and identify conversion bottlenecks across the funnel .

- Design and run A/B tests and growth experiments to improve key funnel metrics.

- Launch and scale multiple funnel experiments weekly across different markets.

- Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.

- Work with product analytics tools to track performance and identify growth opportunities.

- Collaborate closely with product, engineering, design, performance marketing, and creative teams .

- Ensure strong alignment between ad messaging, landing pages, and product experience .

- Conduct user and market research to better understand user motivations and behavior.

- Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV) .

Requirements

-
3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.

- Proven experience building and optimizing web funnels for digital products.

- Demonstrated success improving conversion metrics through experimentation and A/B testing .

- Strong analytical mindset and ability to work with funnel metrics and user behavior data.

- Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).

- Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms .

- Good understanding of payment infrastructure and web funnel setups .

- Strong collaboration skills and ability to work in cross-functional teams .

-
Upper-Intermediate English or higher .

Nice to Have

- Experience working with international markets (US, EU, UK, LATAM) .

- Background in companies with a strong performance marketing culture .

- Experience with subscription-based digital products .

- Familiarity with EdTech, AI-driven products, or lifestyle apps .

What We Offer

- Remote work

- Competitive compensation

- Flexible working hours (start between 9:00–11:00 CET )

- All necessary equipment

- Paid vacation and sick leave

- Educational support (certifications, courses, and training reimbursement)

- Company events and internal knowledge-sharing initiatives

- Transparent communication and an open feedback culture

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Originally posted on Himalayas