Product Marketing Lead

About us

Shorthand exists to empower creative teams to produce and publish beautiful, transformative content radically faster. We’ve begun our journey by creating an easy-to-use platform for one of the most creatively and technically demanding use cases on the web — immersive feature stories — and we’re proud to count many of the world’s best known and most discerning publishers, brands, not-for-profits, and universities as loyal customers.

Shorthand is a growing, investor-backed company with customers on every continent (except Antarctica!), and there’s never been a more exciting time to join our band of geeks with art and heart.

We’re looking for a Product Marketing Lead to join our team in Australia or New Zealand. The role comes with a high level of responsibility and autonomy. This is a fantastic opportunity to join an ambitious but down-to-earth team that is making an outsized positive impact in the digital publishing space.
What you’ll be doing

Our Product Marketing Lead is a big part of the Shorthand magic. The purpose of this role is to ensure our product is positioned and communicated in a way that makes Shorthand easy to understand, easy to sell, and clearly differentiated — grounded in real customer outcomes and buyer needs. You’ll know you’ve been successful in this role when Sales is consistently equipped with the right stories and proof, our messaging holds up under scrutiny, and we see stronger conversion and shorter sales cycles.

The successful candidate will join our Growth & Marketing team, and report to the VP of Growth & Marketing.

In this role, you’ll help define how Shorthand is positioned, communicated, and brought to market. You’ll work closely with the CEO, VP of Growth & Marketing, VP of Sales, and Product leadership to ensure our messaging resonates with different buyers and is consistently applied across marketing, sales, and customer interactions. This is a senior, high-impact role with meaningful influence. You’ll be expected to contribute strategically, exercise strong judgement, and be hands-on where it matters most.

Shorthand uses a product-led, sales-assisted go-to-market model. We rely on the product and customer-created content to generate interest, trials, and enterprise conversations, and monetise through a mix of self-serve, inside sales, and expansion-focused enterprise deals. While experience in a similar environment is helpful, the most important skill is the ability to translate a complex product into clear, compelling value for the right customers.
In this role, you will:

- Partner with the CEO, as well as Marketing, Sales and Product leaders, to shape Shorthand ’s positioning, segmentation and core value propositions

- Develop a deep understanding of our buyers, users, market and competitive landscape, and codify that insight in practical, usable ways

- Help inform decisions around pricing, packaging and monetisation by bringing customer, market and competitive perspectives

- Define use cases, messaging frameworks and proof points that support both product-led and sales-assisted growth

- Work with customers to understand how they measure the value of Shorthand and compile this data into reusable assets

- Work closely with Sales to strengthen deal narratives, objection handling and sales confidence

- Produce sales enablement materials, including decks, one-pagers, objection-handling tools, and competitive positioning materials

- Lead product and feature launches end-to-end — from defining strategy and KPIs, to shaping the narrative, and coordinating go-to-market execution

- Ensure Shorthand ’s messaging is applied consistently across website copy, sales materials, lifecycle communications and in-product touchpoints

- Collaborate with Product and Design on how features are framed, named and introduced to customers

- Oversee the creation and optimisation of product pages, ensuring messaging, positioning, and value propositions are accurately reflected and consi