Product Marketing & GTM Lead
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago , one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning & messaging
- Demand generation
- Outreach campaigns
- Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
- Thrives in ambiguity
- Loves building from zero
- Thinks strategically but executes hands-on
- Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
- Own the full GTM strategy and execution for:
- Product A
- Product B
- Build launch plans from:
- Positioning
- Messaging
- Campaigns
- Distribution
- User acquisition
- Personally execute initiatives instead of delegating them
- Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
- Identify and recruit beta users
- Execute creative outreach strategies to engage early adopters
- Build meaningful relationships with users and collect feedback
- Drive early product adoption and engagement
Positioning & Messaging
- Develop clear, compelling product positioning
- Craft messaging that communicates:
- Pain points
- Value propositions
- Product differentiation
- Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
- Build:
- Landing pages
- Email campaigns
- User onboarding sequences
- Launch materials
- Support demand generation and early growth initiatives
- Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
- Document:
- GTM learnings
- Launch systems
- Outreach workflows
- Performance insights
- Build repeatable GTM frameworks for future launches
- Improve launch efficiency and scalability over time
What Makes You a Strong Fit
- You thrive in startup environments with high ownership
- You are highly execution-focused and move quickly
- You can operate independently without heavy structure
- You are comfortable wearing multiple hats
- You think strategically but execute tactically
- You iterate fast based on feedback and data
Required Experience & Skills
- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience leading at least one successful SaaS product launch end-to-end
- 4–8 years of experience in:
- Product marketing
- Demand generation
- Growth marketing
- GTM strategy
- Strong copywriting and messaging ability
- Experience managing:
- Outreach
- Campaigns
- Launch execution
- Experience building scalable systems and processes
Nice to Have
- Experience in early-stage B2B SaaS startups
- Familiarity with:
- Product-led growth
- Beta testing programs
- Founder-led marketing
- Experience with:
- CRM systems
- Marketing automation
- Landing page builders
- Email platforms
- Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
- Build and optimize launch plans
- Refine positioning and messaging
- Run outreach campaigns for beta users
- Create landing pages and launch assets
- Analyze user feedback and campaign performance
- Coordinate with leadership and stakeholders
- Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
- Successful product launches
- Beta user acquisition and engageme