Product Marketing Associate

This is a remote position.

Marketing Management
- Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals

- Develop and execute marketing campaigns.

- Analyze market trends and competitors.

Digital Advertising
- Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels.

- Monitor and optimize ad performance to maximize ROI.

- Implement marketing strategies to re-engage potential customers.

- Manage budgets and bids for digital ad campaigns.

- A/B test ad creatives and landing pages to improve conversion rates.

Email Marketing
- Create and manage Email content marketing strategies.

- Develop blog posts, articles, and other written content.

- Manage the content calendar.

- Optimize content for SEO.

- Manage email marketing campaigns.

- Build and segment email lists.

- Create and send newsletters and promotional emails.

Lead Generation
- Develop and execute strategies for generating quality leads through digital channels.

- Create and manage lead generation campaigns across various platforms.

- Track and optimize the lead funnel to improve conversion rates.

- Utilize CRM tools to manage and nurture leads.

- Collaborate with the sales team to align marketing efforts with sales goals.

Public Relations (PR)
- Handle media relations and press releases.

- Develop PR campaigns to enhance the agency's reputation.

- Respond to media inquiries.

- Manage crisis communication if necessary.

SEO
- Optimize the agency's website and client websites for search engines.

- Conduct keyword research.

- Implement on-page and off-page SEO techniques.

- Track and report on SEO performance.

Analytics
- Collect and analyze data related to marketing efforts.

- Generate reports on campaign performance.

- Provide insights to refine marketing strategies.

- Utilize analytics tools and software.

Requirements

- 3–4 years of hands-on experience in digital marketing, with a proven track record of launching and scaling new products or services.

- Bachelor's degree in Marketing or a related field is preferred.

- Proficiency in managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels.

- Solid understanding of SEO, SEM, and content distribution strategies.

- Experience working with marketing automation tools

- Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics

- Adaptable and creative problem-solver.

- Excellent written and verbal communication skills, with a keen eye for persuasive ad copy and landing page messaging.

Benefits

- Remote work schedule

- Competitive salary

- Career growth & training

- Creativity Freedom

- Healthy and friendly work environment

Originally posted on Himalayas