Product Leader, Digital Planning
Thrivent is incubating a new digital planning offering designed to make financial advice accessible to more people by:
• Lowering traditional barriers such as high asset minimums and costly planning fees
• Making financial guidance simpler and more actionable
• Rethinking the cost structure and delivery model that limits who can be served efficiently.
We are hiring a Senior Product Manager to define and deliver the minimum viable product (MVP), turning an early-stage concept into a focused, shippable offering
This role combines strategic ownership with hands-on execution. You will work directly with engineers and designers to test assumptions, make tradeoffs, and accelerate learning around customer desirability, technical feasibility, and the business model.
This is not a mature product with an established roadmap. You will operate in a startup-like environment with limited structure, evolving scope, and imperfect information. What You’ll Do
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Own MVP definition and delivery from concept through launch
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Translate an evolving vision into a clear roadmap, sequenced backlog, and release plan
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Determine what is essential for launch, what can wait, and where the team should make tradeoffs
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Set product direction while staying close to day-to-day execution
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Work side-by-side with engineering and design to balance customer experience, technical feasibility, speed, and business value
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Engage with customers and users to uncover needs and turn insights into testable product hypotheses
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Use prototypes, early builds, customer feedback, and product data to validate assumptions and refine the offering
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Define product outcomes and key performance indicators that connect to broader business goals
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Identify practical opportunities to use emerging technologies, including AI, to improve the product and accelerate learning
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Align stakeholders, resolve competing priorities, and keep the team moving through ambiguity
Who You Are
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Strategic and decisive—you can set direction and make clear calls without perfect information
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Entrepreneurial—you are comfortable building within an environment of limited structure and evolving scope
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Proven in delivery—you have taken digital products or meaningful product capabilities from concept through launch
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Hands-on and low-ego—you are willing to do both the thinking and the execution
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Technically fluent—you can work closely with engineers and engage thoughtfully in technical tradeoffs
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Customer-driven—you use research, experimentation, and feedback to guide decisions
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AI-curious or experienced—you are interested in how AI can improve product development and the customer experience
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A strong collaborator—you can influence across functions and organizational levels without relying on formal authority
QUALIFICATIONS & SKILLS:
Required
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Bachelor’s degree or equivalent work experience
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10 or more years of relevant business experience, including experience as a product manager, product owner, or similar product leader
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Demonstrated success launching a digital product or significant product capability
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Experience defining and delivering an MVP in an ambiguous or rapidly evolving environment
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Strong understanding of Agile product management, iterative development, and the software-development lifecycle
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Experience working directly with engineering and design teams.
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Strong business acumen and the ability to balance customer, business, and technical considerations
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Excellent communication, facilitation, collaboration, and influencing skills
Preferred
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Experience in a startup, scale-up, incubation team, innovation lab, or other entrepreneurial environment
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Experience in financial planning, wealth management, fintech, or consumer financial services
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Experience applying AI or other emerging technologies to digital products
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Experience developing product strategies, roadmaps, business cases, and measurable product outcomes
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