Principal Adoption Digital Strategist – AI Transformation
About the Role
Adobe Customer Solutions is seeking a Principal Adoption Digital Strategist with deep expertise in transformation, operating model design, and enterprise change management to lead adoption and value realization for Adobe ’s most complex, high-impact customer programs.
This role is designed for a senior adoption leader with AI gravitas and deep passion —someone who can confidently advise executives on how AI reshapes operating models, decision-making, governance, and workforce capabilities , not just how tools are deployed. The Principal Adoption Digital Strategist operates as a trusted advisor to C-suite and senior leadership , shaping adoption strategy across multi-year, multi-workstream transformations.
The ideal candidate combines strategic depth with delivery credibility and is comfortable navigating ambiguity, scale, and complexity especially for AI programs.
What You’ll Do
Lead Enterprise Adoption Strategy
Own and shape end-to-end adoption strategies for large-scale, AI-enabled transformation programs
Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack
Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors
Advise on AI Operating Models
Lead future-state operating model design for organizations adopting AI at scale
Define decision rights, governance structures, accountability models, and cross-functional ways of working enabled
Guide leaders through the organizational trade-offs required to move from experimentation to enterprise AI adoption
Drive Complex Program Adoption
Lead adoption across multi-workstream, multi-geography, and multi-year programs
Anticipate and manage adoption risks across interdependent teams, platforms, and business units
Partner with program leadership to integrate operating models and change strategy into overall program governance
Executive Leadership
Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR
Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications
Communicate complex AI and organizational concepts with clarity, confidence, and executive presence
Measure Value & Institutionalize Change
Define adoption and value metrics tied to AI usage, behavior change, and business outcomes
Establish feedback loops and governance mechanisms to sustain AI adoption over time
Ensure AI adoption is responsible, scalable, and embedded into day-to-day operations
Develop Capability & Practice Leadership
Mentor and develop adoption strategists
Set standards for AI adoption, operating model design, and change management excellence
Contribute and drive thought leadership that builds Adobe ’s point of view on AI adoption
What You Bring
Required Qualifications
10+ years of experience in adoption, change management, operating model design, or digital transformation roles within consulting or enterprise environments
Active Prosci ADKAR certification (or equivalent enterprise change methodology)
Demonstrated experience leading enterprise-scale transformation programs
Deep expertise in operating model design and organizational change
Proven ability to lead complex, ambiguous programs with multiple collaborators and workstreams
Exceptional executive communication and storytelling skills, including executive-ready presentations
Strong strategic, analytical, and systems-thinking capabilities
Bachelor’s degree required
Willingness to travel to client sites as needed
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe ’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people