PR Specialist

PR Specialist

Hungry Operators With a Notebook Welcome to Apply

Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: Senior PR Manager
About the Role

Seeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. The PR Specialist is the second seat on our in-house PR and Communications team, reporting to the Senior PR Manager. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, running the day-to-day operations of our member casting book, and stepping in front of cameras and microphones yourself when needed.

This is a role with real surface area for someone in the middle of their PR career. You will work shoulder-to-shoulder with our Senior PR Manager on every dimension of the function: tier-one pitching, executive visibility, agency coordination with our outside partners in the UK and US, trend-hijacking, awards, and member casting. You will own specific beats and pitching streams of your own, and you will learn from someone who is doing the same work at a higher altitude.

This is the right role for an ambitious specialist who wants to be promoted to Senior PR Manager in two to three years, and who knows that the way to get there is by doing the work, not waiting for permission.
Who Should Apply

We care more about wiring than resume. We are especially open to candidates from these backgrounds:

- Mid-level agency operators (Account Executive to Senior Account Executive) at consumer, lifestyle, or entertainment shops

- Reporters or junior editors looking to bring their newsroom instincts to the PR side

- In-house PR specialists at consumer brands ready for a more entrepreneurial environment

- Communications generalists from high-growth startups where PR was scrappy and the candidate had to figure it out

If you are early-to-mid career, hungry, and want to do the work of a Senior PR Manager while still earning the title, this role is for you.
Core Responsibilities
Writing, Pitching & Media Relations

- Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for review by the Senior PR Manager

- Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you own

- Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats

- Respond to inbound media requests with speed and route information across the company

- Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily

- Help trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attached

- Edit and proofread your own work and your peers' work to AP-style standard before it goes to the Senior PR Manager

Member Casting & Storyteller Book

- Run the day-to-day operations of the member casting book under the Senior PR Manager's direction

- Recruit members into the book continuously, with diversity across age, profession, geography, relationship status, and story type

- Vet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interaction

- Match the right member to the right journalist request and coordinate availability inside hours

- Manage all NDAs, consent forms, and post-interview follow-ups for member interviewees

- Keep the casting book tagged, searchable, and current

Spokesperson Duties

- Be available to participate in interviews and serve as a named or unnamed spokesperson for Seeking.com when needed

- Substitute for the Senior PR Manager or Co-CEOs when they are unavailable, or when the story is better served by a member-of-the-PR-team perspective

- Maintain personal media-readiness: keep talking points current, complete media training as the company offers it, and be comfortable on camera and in audio