PR by the Book Contractor Book Publicist

Category: Public Relations

Location:

A book publicist develops and executes PR/media campaigns for publishing houses, traditionally and self-published authors. Key book genres represented include: fiction, children’s, health/wellness, memoir, lifestyle, self-help, and business. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top tier media exposure), strategy design, and author branding consulting.
Responsibilities:

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Write press packs, experts pages, sample media questions and media pitches.

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Manage media relations campaign execution and client communication.

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Identify opportunities for contributed articles and tip lists for clients.

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Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients.

- Attend client meetings.

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Research media, newsworthy topics/events and angles/pitches online.

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Work closely with chief publicity strategist to craft and execute PR campaigns.

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Maintain communication with clients via phone, email for monthly updates and goal setting.

- Review campaign analytics with clients.

- Help authors create consistent branding.

Check out this blog post to see what a typical day looks like for a book publicist at PR by the Book :

Details
Originally posted on Himalayas