Planner, Candidate Engagement Marketing

Overview

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2 , you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.
Position Summary

Reporting to the Senior Manager, Candidate Engagement Marketing, the key area of responsibility for this role is to be part of the team to manage the progression and engagement of candidates from the handoff between Certification Marketing and Member Value Marketing.

You will nurture candidates through to the first destination in their ISC2 journey, and will also support in implementing the necessary organizational wide interventions to build the professionals’ confidence. This will allow them to progress through their journey successfully, increasing professionals taking and passing exams and ultimately becoming members.
Responsibilities

- Lead creation and implementation of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive progression, with a particular focus on driving people to become a candidate, succeed in their exams, and engage with their ISC2 community

- Collaborate with counterparts in wider marketing team to ensure best practice, sharing of insights and delivery of a positive experience for our audiences

- Manage multiple projects from start to finish, meeting deadlines

- Experience in copywriting, copy editing, content creation, digital media and other marketing practices

- Stay informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.

- Understand and translate ISC2 ’s offerings into value-add propositions

- Participate and assist in the development and execution of GTM plans and strategies for new, current and updated products

- Report on effectiveness of marketing programs on an ongoing basis and develops actionable, data-driven insights to inform team to enhance and create effective marketing strategies

- Conduct market, audience and competitive research to identify new industry opportunities

- Work collaboratively with the team to meet ongoing business objectives

- Demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment

- Miscellaneous duties as assigned

Behavioral Competencies

- Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients, and teams

- Exceptional communication (verbal and written) and presentation skills; confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners

- Effective organization, time and project management; ability to multi-task, work under pressure and meet multiple deadlines; all with limited