Performance Marketing Manager Intern

Category: Marketing

Location:

The Performance Marketing Manager Intern will support the execution and optimization of direct-to-consumer (DTC) performance marketing campaigns across paid social channels. This internship is designed to provide hands-on experience in digital advertising, creative testing, and conversion optimization while learning from a high-performing marketing team. The ideal candidate is eager to learn, data-driven, and passionate about digital marketing and eCommerce growth. Prior DTC experience is not required, but is a plus.

Key Responsibilities

- Assist in planning, launching, and monitoring paid social campaigns on Meta (Facebook, Instagram) and TikTok.

- Support in analyzing campaign data and preparing performance reports.

- Collaborate with creative teams to brainstorm and test new ad creatives and messaging.

- Help implement A/B tests for ad creatives, copy, and landing pages.

- Participate in conversion rate optimization (CRO) initiatives by tracking and documenting test results.

- Assist in creating and maintaining Standard Operating Procedures (SOPs) related to campaign management and reporting.

- Support the integration of email marketing campaigns with paid strategies.

- Conduct research on industry trends, competitors, and best practices in digital advertising.

- Contribute ideas for process improvement and creative innovation within the marketing team.

- Maintain a proactive learning approach to stay updated on the latest trends in performance marketing.

Learning Opportunities

- Gain hands-on experience managing real paid social campaigns.

- Learn how to analyze campaign performance and identify optimization opportunities.

- Exposure to creative strategy, media buying, and CRO processes.

- Work closely with seasoned marketers and gain mentorship from the Performance Marketing leadership team.

- Understand how paid and organic marketing work together in a DTC environment.

Requirements

- DTC experience is a huge plus but not required.

- Strong analytical and problem-solving skills.

- Excellent attention to detail and organizational skills.

- Comfortable working with data and basic performance metrics (CTR, CPC, ROAS, etc.).

- Basic understanding of paid social platforms (Meta Ads, TikTok Ads) is a plus.

- Creative thinker with a willingness to test and learn.

- Strong written and verbal communication skills.

- Ability to work collaboratively in a fast-paced environment.

- A dual monitor setup is required (at least 8GB of RAM).

- Must have at least 25 MBPS internet speed.

Benefits

- 40 hours a week, 8 hours a day

- Competitive salary base

- Permanent WFH setup

- Work schedule is in EST (Monday-Friday only)

- Opportunities for professional development and career advancement

Details
Originally posted on Himalayas