Performance Marketing Manager — Easy Start Project
NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a PPC Marketing Manager to support the growth of Easy Start , Novakid’s entry-level product designed to widen the acquisition funnel, attract price-sensitive audiences, and convert users into higher-value products over time.
This role is focused on fast paid social experimentation, especially in Meta and Google advertising . The ideal candidate is hands-on, data-driven, and comfortable working in a test-and-learn environment where creative speed, campaign monitoring, and quick optimization are essential.
Key Responsibilities
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Identify and run scalable acquisition channels, regions, offers, creatives and connections.
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Launch, manage, and optimize Meta and Google ads campaigns for Easy Start.
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Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly.
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Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.
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Identify winning creatives, audiences, placements, and messages.
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Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale.
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Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel.
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Provide clear performance updates and practical recommendations for next steps.
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Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns.
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Maintain clean campaign structure, naming, tracking, and reporting.
Requirements
Required Experience
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Strong hands-on experience with Meta Ads Manager and Google Ads.
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Proven experience managing PPC campaigns, preferably in paid social.
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Experience with quick creative testing and rapid campaign iteration.
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Strong understanding of paid acquisition metrics and performance optimization.
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Ability to make decisions based on early performance signals and campaign data.
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Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time.
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Strong communication skills and ability to explain campaign results clearly.
Nice to Have
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Experience with subscription, education, membership, family, or kids-focused products.
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Experience launching or scaling a new product through paid acquisition.
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Understanding of full-funnel performance, from first click to lead, purchase, or activation.
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Experience working with product and analytics teams on funnel experiments.
What we offer:
- Fully remote work.
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A chance to shape the future of AI-driven education.
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A fun, dynamic team that loves building innovative products.
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Unlimited holidays – because we trust you to deliver.
Originally posted on Himalayas