Performance Marketing Manager

This is a remote position.

Our client is looking for a Performance Marketing Manager to step into an established paid media program and independently manage execution across paid search and paid social channels with minimal ramp-up time. They operate a digitally native, multi-brand e-commerce platform in the home improvement industry and have expanded their portfolio in recent years through new product launches and strategic acquisitions. The ideal professional is an experienced, hands-on operator with strong analytical judgment, deep advertising platform knowledge, and demonstrated experience incorporating AI into everyday marketing workflows.

This is a full-time, fixed-term opportunity designed to provide coverage during a planned leave of absence. The engagement is expected to begin in early September 2026 and continue through December 2026. This is not an advisory or project-only position. The selected professional will take direct ownership of active campaigns, ongoing optimizations, reporting, testing, and documentation.
Responsibilities
- Assume responsibility for the daily management of active paid search and paid social campaigns while maintaining performance stability during the transition.

- Monitor budget pacing and adjust bids, campaign structures, targeting, and allocation based on performance data.

- Manage paid media programs supporting both e-commerce revenue and lead generation objectives.

- Oversee Google Ads and Microsoft Ads campaigns, including Shopping campaigns, feed-driven structures, and automated bidding strategies.

- Build, execute, and refine prospecting and retargeting campaigns through Meta Ads Manager.

- Align campaign execution with full-funnel customer acquisition goals.

- Apply AI-powered tools and automation to improve campaign workflows, bidding processes, analysis, copy development, and reporting.

- Plan and execute ongoing A/B tests across campaigns, audiences, creative elements, and landing experiences.

- Maintain an organized testing record and document conclusions, outcomes, and recommended next steps.

- Prepare recurring performance reports with concise insights, business implications, and actionable recommendations.

- Adapt reporting for detailed channel reviews and presentations to senior stakeholders.

- Collaborate with internal marketing, creative, analytics, merchandising, and business teams to keep initiatives aligned.

- Manage multiple campaigns and priorities independently without requiring close day-to-day supervision.

- Document campaign structures, operating procedures, tests, and optimization decisions throughout the engagement.

- Prepare complete handoff materials to support a smooth transition at the end of the assignment.

Requirements

- At least five years of hands-on paid media experience within e-commerce environments.

- Proven experience managing meaningful advertising budgets across multiple campaigns or brands.

- Advanced, hands-on expertise with Google Ads and Microsoft Advertising.

- Experience managing Google Shopping campaigns, product feeds, feed-based account structures, and automated bidding.

- Working knowledge of Meta Ads Manager, including prospecting and retargeting campaign execution.

- Experience managing lead generation campaigns in addition to e-commerce acquisition programs.

- Strong proficiency with GA4, web analytics, and performance measurement.

- Demonstrated ability to evaluate performance using metrics such as ROAS, CAC, conversion rate, revenue, cost per lead, and customer acquisition volume.

- Practical experience using AI tools for marketing analysis, copy iteration, workflow automation, campaign optimization, or reporting.

- Ability to create and present performance reports using Excel and PowerPoint.

- Strong analytical judgment and the ability to translate campaign data into clear recommendations.

- Excellent organization, documentation, and attention to detail.

- Ability to take ownership of live account