Performance Marketing Manager

About Sundae Sundae is on a mission to help homeowners achieve the best possible outcome when selling a house that needs repairs or updates. For too long, homeowners facing difficult selling situations have had limited options and insufficient transparency. Sundae is changing that by combining technology, data, marketing, and operational expertise to connect motivated sellers with experienced local real estate entrepreneurs who can provide solutions tailored to their needs. Today, Sundae operates a rapidly growing membership platform that equips real estate operators with the marketing, technology, systems, and support they need to acquire more opportunities, convert more sellers, and grow their businesses more efficiently. Our team combines deep expertise across real estate, marketing, technology, and operations. Together, we're building the infrastructure that helps homeowners navigate complex situations while empowering entrepreneurs to scale responsibly and profitably. If you're excited about building scalable growth systems, solving complex problems, and making a measurable impact, we'd love to hear from you. Role Overview We're seeking a data-driven, execution-oriented Performance Marketing Manager to own and optimize Sundae 's lead generation efforts across paid and offline acquisition channels. This role is responsible for planning, executing, and improving marketing campaigns that drive qualified homeowner opportunities for Sundae members. You will manage channel performance across Google PPC, Meta, Direct Mail, TV/CTV, and emerging acquisition channels while continually testing new strategies to improve lead volume, lead quality, and cost efficiency. Success in this role requires balancing lead quantity, lead quality, and return on investment to help members grow profitably. As the day-to-day owner of acquisition marketing performance, you'll work closely with sales, revenue operations, creative, and external partners to ensure every marketing dollar delivers measurable business impact. This is not an agency management or strategy role. It is a hands-on operator role. The right candidate is highly analytical, executes and optimizes independently, and builds scalable growth programs. Key Responsibilities Performance Marketing Strategy & Optimization - Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels. - Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency. - Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix. - Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities. - Recommend budget allocations based on performance trends and business objectives. Channel Management & Execution - Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels. - Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns. - Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment. - Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets. - Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns. - Evaluate new acquisition opportunities and conduct structured tests to determine scalability. Analytics & Reporting - Build and maintain performance reporting across all acquisition channels. - Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment. - Identify performance trends and provide actionable recommenda