Performance Marketing Lead
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
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Circles .Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles .Life is powered by Circles ’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
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Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Role - Performance Marketing Lead
Location - India
About the role:
We are seeking a sharp, strategic, and hands-on Performance Marketing Lead to drive full-funnel growth for our digital-first telecom brand in the MENA region. This is a critical leadership role responsible for lead generation, scaling user acquisition, optimizing conversion performance, and delivering efficient marketing ROI through a data-driven, multi-channel strategy.
The successful candidate will own the end-to-end performance engine, from planning to execution and optimization, while managing agency partners and cross-functional stakeholders. Ideally, the candidate is a seasoned digital native with a deep understanding of performance marketing trends, possesses exceptional analytical capabilities, and has a proven track record of driving significant business growth in a fast-paced, digital-first environment.
What you’ll be responsible for:
Growth strategy & execution
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Own the paid media strategy across all funnel stages, including acquisition, re-engagement, and conversion, while balancing marketing ROI
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Manage and execute on the channel mix strategy, e.g., Search, Social, Programmatic, Display, Affiliates
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Translate commercial targets into campaign strategies with well-defined goals, timelines, budgets, and KPIs
Campaign management & optimization
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Drive hands-on execution and / or oversight of campaign setup, A/B testing, audience targeting, and creative iteration across paid channels
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Monitor, analyze, and optimize performance campaigns daily/weekly, ensuring real-time responsiveness and accountability to performance benchmarks
Insights and analytics
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Deliver data-driven insights on channel performance, user acquisition funnels, and customer behavior to inform decisions and improve ROI
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Build and maintain structured performance dashboards, regular reporting cadences, and executive-ready summaries highlighting growth levers, blockers, and next steps
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Work closely with tech, data, and analytics teams to ensure robust tracking and attribution
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Leverage MarTech tools and automation to streamline workflows, ensure campaign integrity, and scale efficiently
Cross-functional collaboration
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Collaborate with