Performance Marketing Director

About Zepz

Our Meaningful Mission
At Zepz , we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.

Who You'll Be Joining
We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz , we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.

Our Core Commitments — What We Live By
Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact:
- Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.

- Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.

- Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.

Perks of Joining Our Team
We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performanceOur remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel.

About the role
We're looking for a Director of Performance Marketing to own and scale our paid acquisition engine globally across the WorldRemit and Sendwave brands. This is a pivotal senior leadership role: you will set the strategy, manage significant channel budgets, lead a team of 5, and drive measurable growth in customer acquisition and revenue across all paid digital channels and markets.

What You'll Own
Strategy & Channel Mix

- Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate.

- Own SEO & GEO strategy and delivery, working closely with the Martech team

- Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation.

- Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.

- Lead seasonal and campaign planning in close partnership with Brand and Creative teams

Commercial Accountability

- Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets.

- Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting.

- Deliver regular performance reviews, translating complex channel data into clear business narrative.

- Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.

Team Leadership

- Lead, coach, and grow a team of 5 performan