Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)
Position Type: Contract Consultant (Results-Focused)
Location: Remote
Compensation: Monthly Retainer + Optional Performance Bonus
Department: Growth Marketing & E-Commerce
About Herbal Goodness
Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.
We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.
The Opportunity
This is not a traditional agency management role.
We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results.
The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement.
This role is ideal for someone who combines:
- Deep advertising expertise
- Strong analytical skills
- AI-powered optimization capabilities
- Exceptional communication skills
- A relentless focus on business results
Primary Objective
Drive profitable revenue growth through:
Meta Advertising
- Facebook Ads
- Instagram Ads
- Retargeting Campaigns
- Customer Acquisition Campaigns
Google Advertising
- Google Search Ads
- Google Shopping Ads
- Performance Max Campaigns
- YouTube Ads
- Retargeting Campaigns
Growth Goals
- Increase revenue
- Improve ROAS
- Reduce CPA
- Increase conversion rates
- Improve keyword coverage
- Improve keyword harvesting
- Increase customer acquisition
- Reduce wasted ad spend
- Improve account structure and efficiency
Key Responsibilities
Meta Ads Management
- Conduct a complete audit of existing Meta campaigns
- Analyze campaign structure, audiences, creatives, and attribution
- Identify inefficiencies and wasted spend
- Optimize campaign architecture
- Build and scale winning audiences
- Develop advanced retargeting strategies
- Improve customer acquisition efficiency
- Launch and manage A/B tests
- Monitor and improve campaign performance daily
Google Ads Management
- Conduct a comprehensive audit of all Google Ads campaigns
- Review:
- Search Campaigns
- Shopping Campaigns
- Performance Max Campaigns
- Display Campaigns
- YouTube Campaigns
- Improve keyword targeting and coverage
- Build and maintain robust negative keyword lists
- Improve Quality Scores
- Improve campaign structure
- Improve conversion tracking
- Identify opportunities for scaling profitable campaigns
Keyword Research & Harvesting
- Conduct deep keyword research
- Identify:
- High-converting keywords
- Emerging search opportunities
- Competitor keyword opportunities
- Long-tail keyword opportunities
- Develop a systematic keyword harvesting process
- Build ongoing keyword expansion strategies
- Translate paid search insights into SEO opportunities
AI-Powered Account Optimization
The successful candidate must have significant experience using AI to improve advertising performance.
Required AI Experience
Demonstrated expertise using:
- Claude AI
- ChatGPT
- Other advanced AI tools
AI Responsibilities
Use AI to:
- Analyze advertising account performance and present in the dashboard or automated reports
- Review large datasets quickly and accurately
- Identify trends and anomalies
- Surface growth opportunities
- Improve keyword research and harvesting
- Optimize ad copy and creative testing
- Improve campaign structures
- Generate performance recommendations
- Produce executive-level reporting and analysis
Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches.
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