Partnerships & User Acquisition Manager

About UpSkill Universe UpSkill Universe is a global leader in AI-driven skills transformation and inclusive workforce development. Since 2015, we’ve designed and delivered award-winning digital skills, AI fluency and workforce development programmes for over 650,000 learners worldwide, partnering with organisations including Google, Sky, Walmart, HSBC and TikTok. We design cutting-edge, scalable learning experiences that help enterprise organisations build AI capability, digital confidence and future-ready leadership. Our work sits at the intersection of AI, human performance and business impact. As we continue to expand across the UK, Europe, US, Sub-Saharan Africa and Asia-Pacific, we are hiring a contract based part-time Partnerships & User Acquisition Manager to play a critical role in one of our exciting upcoming projects. About the Role We are looking for a part-time contract based (3 months) data-driven User Acquisition and Partnerships Manager to build a scalable growth engine for our AI-focused Learning Experience Platform (LXP). Your primary objective is to drive high volumes of SMB enrolments by leveraging the reach of major membership organisations. Instead of traditional one-to-one sales, you will focus on one-to-many distribution, creating automated and repeatable marketing playbooks that turn partner networks into a consistent stream of new users. Core Responsibilities 1. Scalable Partnership Strategy & UA - High-Leverage Distribution: Build and manage a "growth-first" pipeline of partners including focusing on those with the largest active SMB memberships. - The "Growth Playbook": Develop a repeatable onboarding and activation framework for new partners to ensure every signed partnership results in immediate and sustained user traffic. - Segmented Acquisition: Tailor the LXP value proposition for specific cohorts (e.g., "AI for Accountants" for ICAEW vs. "AI for Tech Scale ups" for Tech Nation) to maximise conversion rates. 2. Growth Marketing & Channel Execution - Automated Partner Toolkits: Design and deploy "Plug & Play" marketing assets for partners, including white-label email sequences, social media kits, and webinar templates that require minimal effort from the partner to execute. - Multi-Channel Campaigns: Coordinate large-scale outreach via: - Email Marketing: Scheduled blasts through partner-owned databases. - Social Proof & Engagement: Using LinkedIn, X, and business forums to drive organic viral growth within the SMB community. - Targeted Digital Advertising: Running performance-based ads to supplement organic partner traffic. - Launch & Event PR: Orchestrate "earned media" moments around programme updates or tool launches to spike registration numbers. 3. Content-Led Conversion - Case Study & Testimonial Engine: Systematically capture success stories from SMBs using the LXP to create "Social Proof" assets that lower the friction for new users to sign up. - Value-First Outreach: Lead "Taster" webinars and digital workshops that provide immediate value, using them as a high-conversion top-of-funnel entry point to the LXP. 4. Funnel Optimisation & Analytics - Conversion Rate Optimisation (CRO): Analyse the user journey from partner referral to LXP sign-up, identifying and removing friction points in the registration process. - Data-Driven Reporting: Track and report on key growth metrics: Cost Per Acquisition (CPA), Partner Activation Rate, and Total Active Users. - Feedback Loops: Use data to identify which partner types or marketing channels are driving the highest quality users and double down on those segments. About You - Growth Mindset: You come from a background in User Acquisition, Growth Marketing, or Partnership Management where "success" is measured by user numbers and scale. - SMB Expert: You have a deep understanding of the SMB landscape and know how to cut through the noise to reach busy business owners. - Systems Thinker: You do