Part-Time Social Media Content Creator & Planner – Vacation Rentals

Part-Time Social Media Content Creator & Planner – Vacation Rentals We are an established vacation rental company in Muskegon, Michigan, USA, looking for a creative, dependable and proactive Social Media Content Creator & Planner to help us consistently market our vacation rental properties and our destination. This is a part-time, long-term opportunity for the right person. What We Are Looking For We are not looking for someone who simply waits for us to tell them what to post each week. We are looking for someone who enjoys coming up with ideas. We will provide you with photos, videos, property information, guest reviews, availability information and updates about our vacation rentals. Your job is to take those raw materials and turn them into engaging, attractive content for Facebook and Instagram. We want someone who can look at the content we provide and decide: What story can we tell with this? Should this be a Reel, carousel, Story or regular post? What would make a traveler stop scrolling? What caption and call to action would work? Is there an upcoming holiday, season, event or travel opportunity we should be talking about? How can this content help more people discover our vacation rentals and our destination? We Want Someone Who Thinks Beyond the Property Our homes are located near beautiful Lake Michigan, but we understand that people travel for many different reasons throughout the year. They may be coming for a family vacation, a long weekend, sporting event, wedding, holiday gathering, festival, family visit or simply a getaway. We want someone who is curious enough to learn about our area and think creatively about why someone might want or need to visit during every season of the year. We also want to grow beyond our local audience. Part of our long-term goal is to use social media to introduce our destination and vacation rentals to potential travelers in other cities and states who may not currently know about us. What You Would Do Create approximately 2–3 high-quality pieces of social media content per week Create Instagram and Facebook Reels using our photos and video clips Create carousel posts, regular posts and occasional graphics Create Instagram/Facebook Story content Write natural, engaging English-language captions and calls to action Select the best photos and videos from the content we provide Maintain a simple monthly content calendar Think ahead about holidays, seasons, events and travel opportunities Develop content about our destination as well as our individual properties Incorporate guest reviews and property highlights Help us creatively promote last-minute availability when appropriate Bring us your own ideas instead of always waiting for instructions Prepare everything so the owner can quickly review it and publish it Important: You Will NOT Manage Our Social Media Accounts You will not need our Facebook or Instagram passwords. You will not be responsible for publishing the content. The owner will retain control of the accounts and will publish the finished content. Your responsibility is to plan and create the content and make it extremely easy for us to post. Skills We Are Looking For You should be comfortable with: Instagram and Facebook Canva Reels and short-form video editing Writing engaging English-language captions Social media content planning Creating attractive travel, hospitality and lifestyle content Researching destinations, events and seasonal content opportunities Experience with vacation rentals, Airbnb, Vrbo, hospitality, tourism, destination marketing or real estate is a plus. The Person We Are Looking For You are: Creative and full of ideas Dependable Organized Comfortable working independently A good communicator Able to meet deadlines Curious and willing to research Someone who notices marketing opportunities Someone who enjoys visual storytelling Someone who understands that social media should create int