Paid Search Strategist

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti , reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti ’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti ’s job architecture to ensure consistency and transparent progression. Key Responsibilities Client-Centric - Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. - Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. - Integrates search and shopping into broader growth plays; communicates in business terms. Product-Led - Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. - Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features. Data & Measurement-Driven - Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria. - Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. The Tinuiti Way - Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. - Educates clients and internal teams; codifies learnings and playbooks that scale. Owner Mindset - Operates with accountability and bias to action; spots and eliminates process and media waste. - Influences without authority; closes the loop from decision to measurable outcome. Ways of working and values - Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change. - Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof. - Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable. Professional & Technical qualifications - Experience: 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership. - Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides sk