Paid Search Senior Manager

About Agital

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies— Go Fish Digital , REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

About the role

Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy.

You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration.

What You'll Do
Client Leadership & Strategy

- Serve as the primary point of contact for paid search clients

- Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms

- Align paid search initiatives with broader business goals and integrated media strategies

- Proactively identify growth opportunities and recommend new tactics, tests, and investments

Campaign Management & Optimization

- Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics

- Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements

- Ensure campaigns are pacing effectively against budgets and performance targets

- Continuously test and iterate to improve efficiency, scale, and incrementality

Budgeting & Pacing

- Manage budgets across accounts with a strong focus on accuracy and performance

- Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals

- Forecast performance and investment needs based on historical data and trends

Measurement & Reporting

- Own reporting cadence and performance communication with clients

- Translate campaign data into clear, actionable insights tied to business outcomes

- Leverage tools like GA4, platform reporting, and CRM data to inform strategy

- Develop narratives that go beyond metrics to explain impact and next steps

Cross-Channel Collaboration

- Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy

- Contribute to integrated media planning and holistic performance strategies

- Identify opportunities where search can support or amplify other channels

What You Bring

- Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience

- Experience managing budgets, pacing, and performance across multiple accounts

- Proven ability to own client relationships and communicate performance effectively

- Deep understanding of search tactics including keyword strategy, bidding, and automation

- Analytical mindset with the ability to turn data into actionable insights

- Experience with GA4 and/or CRM integrations is a plus

- Google Ads and Microsoft Ads certifications preferred

- Clear and confident communicator in client-facing and internal environments