Paid Media Strategist - Tech Agency
The role
This hands-on Paid Media Strategist role sits within a busy paid media / tech agency team and combines strategic planning, campaign management and performance optimisation to deliver measurable ROAS, customer acquisition and long-term growth for client portfolios. The role is client-facing and requires a balance of analytical rigour, creative problem solving and commercial accountability.
Key responsibilities include
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Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs.
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Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations.
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Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager and trade desks; implementing tracking and tag management via GTM.
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Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering and creative iteration to improve CPA, ROAS and lifetime value.
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Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging and integration with analytics platforms (GA4, BigQuery or equivalent).
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Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders.
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Collaborating with creative, CRO and data teams to design high-converting assets, experiment roadmaps and improved user journeys.
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Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment.
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Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations and communicating optimisation plans.
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Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.
About you
You are an analytically minded paid media specialist with a track record of planning and delivering performance campaigns in an agency or in-house environment. You combine technical capability with commercial awareness and clear client communication, and you enjoy working in a fast-paced, collaborative team.
We are particularly interested in candidates who can demonstrate the following
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Hands-on paid media experience at an agency or performance-focused in-house team, managing end-to-end campaigns across multiple channels.
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Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable.
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Strong analytical skills with experience using GA4, spreadsheets, and dashboarding tools to report on performance and drive decision-making.
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Practical knowledge of tracking and measurement: GTM, server-side tracking, attribution concepts and managing data flows to analytics platforms.
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Commercially focused: able to set media KPIs, manage budgets, forecast outcomes and recommend optimisations that align to client ROI objectives.
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Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to client and senior audiences.
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Curious and test-driven: comfortable designing experiments, interpreting results and iterating quickly to improve outcomes.
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Organised and collaborative: able to manage multiple client priorities, work with cross-functional teams and support more junior colleagues.
Why join
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Work on varied, performance-driven accounts across retail, lead-generation and direct-response clients at a growth-focused paid media agency.
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Develop technical and strategic expertise across leading ad platforms and measurement technologies.
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Be part of a supportive, multidisciplinary team with opportunities for professional development and progression.