Paid Media Strategist

Description
Description

OuterBox is seeking a talented Paid Media Strategist to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. If you’re ready to take your career to the next level and join an award winning agency - this job is for you!
What You Get To Do Every Day:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

- Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.

- Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

- Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.

- Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.

- Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.

- Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.

- Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.

- Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.

- Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns.

- Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.

- Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals.

- Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies.

- Work flexibly in a dynamic environment, demonstrating creativity and adaptability.

- Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives.

- Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.

- Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance.

- Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.

- Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.

- Other duties, as assigned.

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.
Requirements
Requirements

- Minimum 2 years of paid search experience in Google Ads, Bing Ads

- Experience at a digital marketing agency with client-facing experience

- Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)

- Experience in Google Analytics and Looker Studio

- Critical thinking, problem-so