Paid Media Specialist (Meta)

Category: Advertising

Location:

We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

Key Responsibilities

- Develop, implement, and manage Meta ad campaigns that align with business objectives.

- Conduct audience research and create detailed targeting strategies to reach the right users.

- Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.

- Monitor and analyze campaign performance, providing insights and recommendations for optimization.

- Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.

- Stay updated with Meta’s latest advertising trends, tools, and platform updates.

- Generate regular performance reports to communicate results and insights to stakeholders.

- Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.

Requirements

- Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).

- Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.

- Experience with audience segmentation, retargeting, and lookalike audiences.

- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.

- Strong communication skills, both written and verbal.

- Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).

- Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.

- Ability to work in a fast-paced environment and meet tight deadlines.

- A dual monitor setup is required (at least 8GB of RAM)

- Must have at least 25 MBPS internet speed

Benefits

- 40 hours a week, 8 hours a day

- Competitive salary base

- Permanent WFH setup

- Work schedule is in EST (Monday-Friday only)

- Opportunities for professional development and career advancement

Details
Originally posted on Himalayas