Paid Media Specialist

ABOUT US

Contáctica is the leading Martech Creative Agency in Puerto Rico, a strong challenger in Latin America, and a dynamic catalyst for growth in the U.S. mainland. For over 20 years we have challenged the status quo and accelerated the evolution of visionary companies and their teams by delivering pioneering knowledge, transformative Martech Solutions, and full-spectrum Marketing Agency Services.

With headquarters in Puerto Rico and Colombia, and a closely integrated team working from across ten countries, we are uniquely positioned to serve key industries such as Banking, Insurance, and Consumer Packaged Goods (CPGs), while tackling the most complex brand, product, and business challenges of today and tomorrow.

In 2025, as we enter a new era of Hyper-Evolution, we are passionately committed to drive growth and innovation by leveraging the Power of Humanity + Artificial Intelligence. Our unwavering focus remains untouched: to provide exceptional business outcomes through Strategic-Thinking, Creativity, and Deep Client Insight, augmented by Cutting-Edge Technologies.

If you share our Beliefs—and are committed to Act on them fully—we invite you to read the requirements of this position and consider applying.
JOB DESCRIPTION

We are looking for a strategic and results-driven Paid Media Specialist to join our team. This role is perfect for someone who thrives on experimentation, rapid iteration, and performance optimization. You’ll be responsible for identifying growth opportunities, crafting and executing digital media plans, and using data to generate powerful insights that accelerate the performance of our campaigns and digital ecosystems.

The ideal candidate brings a strong combination of media planning, marketing experimentation, and analytics—paired with creativity, initiative, and a hacker mindset.
KEY RESPONSIBILITIES

- Design, implement, and optimize digital media strategies aligned with client growth objectives.

- Identify growth opportunities through user behavior, conversion funnels, and market data.

- Plan and execute A/B tests and rapid experiments to validate growth hypotheses.

- Develop integrated cross-channel media plans across paid, owned, and earned platforms.

- Manage and optimize performance on platforms like Google Ads, Meta Ads, LinkedIn, programmatic, and other media partners.

- Collaborate with strategy, creative, and analytics teams to launch data-informed growth initiatives.

- Analyze key KPIs and generate actionable insights to continuously improve performance.

- Develop and present data-driven media strategies and recommendations to internal and client stakeholders.

- Stay up-to-date on growth trends, digital innovations, and algorithm updates.

- Maintain a test-and-learn culture while balancing quick wins with long-term strategic bets.

QUALIFICATIONS

- 2+ years of experience in media planning, performance marketing, or growth roles.

- Proven experience running experiments and A/B tests to improve acquisition or conversion.

- Strong knowledge of media buying platforms (Google Ads, Meta Ads, LinkedIn Ads, DSPs).

- Familiarity with funnel analysis, user acquisition strategies, and retention tactics.

- Analytical mindset and ability to draw insights from data using tools like GA4, Looker Studio, Power BI, or BigQuery.

- Understanding of SEO, CRO, landing page optimization, and digital user journeys.

- Hands-on experience with growth tools (e.g., Hotjar, Optimizely, Unbounce, Zapier).

- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.

- Business acumen, creativity, and a strong desire to challenge the norm.

- A startup or agile marketing mindset is a big plus.

LOCATION AND WORK ENVIRONMENT

This position offers the flexibility to work mostly remotely, allowing you to connect with our teams and clients from anywhere in North or Latin America. While you can be based anywhere in the Americas, we have a strong prefere