Paid Media Specialist
Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote
Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth
About the Role
At Pavago , one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
This is not a campaign monitoring role.
You’ll be responsible for:
- Paid media strategy and execution
- Lead generation and customer acquisition
- Campaign optimization
- Budget management
- Landing page performance
- Data analysis and reporting
You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is built for you.
What You’ll Own
Google Ads Management
- Plan, launch, and optimize campaigns across:
- Google Search
- Display
- Performance Max (PMax)
- Local Services Ads (LSA)
- Manage:
- Keyword research
- Match types
- Negative keywords
- Bid strategies
- Ad copy
- Monitor budgets, campaign pacing, and daily performance.
- Identify opportunities to improve efficiency and scale successful campaigns.
Meta Ads Management
- Build and optimize campaigns across:
- Manage campaigns focused on:
- Brand awareness
- Lead generation
- Remarketing
- Build and optimize:
- Custom audiences
- Lookalike audiences
- Retargeting campaigns
- Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.
Landing Pages & Conversion Optimization
- Work with landing page platforms such as:
- Unbounce
- Instapage
- Similar tools
- Conduct A/B testing on:
- Headlines
- CTAs
- Forms
- Layouts
- Continuously improve landing page conversion rates through testing and optimization.
Performance Analysis & Reporting
- Build weekly and monthly performance reports.
- Monitor:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Identify trends, optimization opportunities, and performance issues early.
- Present actionable recommendations backed by campaign data.
What Makes You a Strong Fit
- You think in business outcomes—not vanity metrics.
- You treat advertising budgets like your own investment.
- You proactively identify issues before they become problems.
- You continuously test, optimize, and improve performance.
- You stay current with advertising platform updates and industry trends.
- You thrive in fast-paced, performance-focused environments.
- You take ownership of campaign performance from strategy through optimization.
Required Experience & Skills
Experience
- 3+ years of hands-on paid media management experience.
- Proven experience managing:
- Google Ads
- Google Search
- Performance Max (PMax)
- Local Services Ads (LSA)
- Experience managing Meta Ads campaigns end-to-end.
- Experience managing monthly advertising budgets of $50,000+ .
Core Skills
- Strong analytical and problem-solving abilities.
- Proven ability to optimize campaigns based on performance data.
- Experience managing multiple campaigns simultaneously.
- Excellent written and verbal English communication skills.
- Comfortable working independently in a remote environment.
Nice-to-Have
- Experience in:
- Home services
- B2B
- Local service businesses
- Familiarity with:
- HubSpot
- CallRail
- CRM platforms
- Call tracking systems
- Experience supporting:
- Multi-location businesses
- Franchise organizations
- Basic HTML and CSS knowledge for landing page updates.
What a Typical Day Looks Like
- Review paid media dashboards and campaign performance.
- Optimize bids, budgets, audiences, and ad creatives.
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