Paid Media and Creative Specialist (027-01189)

Looking for Philippines-based candidates

Job Role: Paid Media and Creative Specialist

Compensation range: $2,000 AUD - $2,800 AUD / Monthly

Engagement type:Independent Contractor Agreement

Work Schedule: This role is designed to support the North American commercial business and AU business hours for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St , we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: Born from a passion for adventure and a relentless pursuit of comfort, we create premium performance apparel designed to help people get more out of every outdoor experience. By combining natural fibers with technical innovation, our products deliver exceptional softness, breathability, moisture management, and temperature regulation in all conditions. Whether exploring alpine environments, tackling rugged trails, or embracing everyday adventures, our focus is simple: designing high-performance gear that feels better, lasts longer, and allows you to move with confidence wherever your journey takes you.

Role Overview: Paid Media & Creative Performance Specialist to develop our seasonal performance strategy and execute the tactical initiatives required to deliver against clearly defined commercial targets, for our premium merino wool outdoor apparel brand across Australia and North America (US & Canada). There's also a chance the role will extend to our Europe accounts down the track, though that's not yet confirmed.

You'll take creative assets from our content team — photography, video, campaign collateral — and turn them into strong, well-optimised ads across Meta and Google. Alongside ROAS, we'd like campaigns optimised against MER (Marketing Efficiency Ratio) so we get a clear read on overall marketing efficiency rather than platform-reported numbers alone.

You'll work day-to-day with our eCommerce and Marketing Manager to keep paid media aligned with inventory, seasonal campaigns, product launches and key moments of the company’s calendar — across both AU and North America.
Key Responsibilities:
PAID MEDIA MANAGEMENT

- Manage and optimize paid advertising campaigns across Meta, Google and other relevant channels across AU and North America.

- Optimise campaigns against both ROAS and MER (Marketing Efficiency Ratio), keeping an eye on overall marketing efficiency rather than platform metrics alone.

- Own the paid media budget end-to-end — allocating spend across regions and channels, using profitability signals such as margin and inventory position to guide decisions, and defending those decisions with data.

- Own the full-funnel paid architecture — from prospecting through to retargeting — rather than just executing individual campaigns.

- Identify opportunities to scale winning campaigns while reducing acquisition costs, and build a strong retargeting strategy that grows customer lifetime value.

- Keep a proactive eye on competitor activity and market trends, feeding that intelligence back into strategy rather than only optimising what's already live.

- Stay ahead of platform updates and emerging paid media best practice, including AI-driven optimisation tools (e.g. Meta Advantage+/AI), and continually test new approaches to improve performance.

CREATIVE PERFORMANCE, STRATEGY & ASSET SUPPORT

- Take creative assets (photography, video, campaign collateral) from our content and design team and turn them into the best-performing ads across Meta and Google.

- Analyse ad creative performance to identify winning hooks, messaging, offers and formats, and feed those insights back into the creative process.

- Prepare clear, actionable creative briefs for designers, videographers and UGC creators based on performance data an