Paid Ads Designer
About Us:
IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth — eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets.
Swell is IMPACT 's paid media agency, partnering with clients to plan, build, and manage advertising programs across Google, Meta, LinkedIn, and other digital platforms — turning paid spend into a measurable pipeline.
About the Role:
You are the creative anchor for Swell's paid media clients. You own ad creative from concept through final asset: design strategy, first drafts, revision cycles, and the production pipeline that gets variants out the door.
This role requires using an AI-assisted production stack. You’ll spend your hours on the work that requires judgment — concepting, client-facing creative strategy, and revision decisions — not hand-resizing 40 banner variants.
You'll work directly with our Head of Paid Media and alongside contract design and video talent whose output you quality-check before it reaches a client.
What you'll own:
- Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
- Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards.
- Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
- The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
- Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
- Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out.
- Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.
What does success in the role look like?
You will be responsible for metrics like:
- First-draft turnaround time per request
- Revision rounds per asset (target: ≤2)
- On-time delivery rate across active accounts
- Creative test volume shipped per client per month
Exact targets are set with you in your first 30 days.
Requirements
- 3–5 years designing digital ad creative (agency or in-house performance marketing)
- A portfolio of direct-response work with proven results
- Deep understanding of branding & digital buyer psychology
- Advanced proficiency in: Adobe photoshop, Google Business Suite
- Fluency in Figma
- Experience with Adobe Premiere Pro & Creatopy / The Brief or a comparable ad production platform is a plus
- Comfort attending video calls and talking strategy with clients.
- Meticulous attention to detail (typos, alignment, brand compliance)
- Strong written communication; you'll explain creative decisions to clients and teammates in writing daily
- You can take direct feedback, give direct feedback, and hold a quality bar with contractors without drama
- You’re a voracious learner and consistently focus on your personal development
- Excellent time management skills
AI & Automation
We strongly prefer designers who already use (or are eager to use):
- AI-assisted image generation or enhancement
- Background removal, upscaling, smart resizing
- Template-based workflows
- Any AI tools that reduce repetitive effort without sacrificing quality
(You don’t need to use the same tools we do — just show us how you work faster.
Bonus
- Scriptwriting & video editing skills
- Experience inside an EOS,