Outbound Marketing Specialist
Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours — EST
About the Role
At Pavago , one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing .
You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization .
If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.
What You’ll Own
Outbound Campaigns & Pipeline Generation
Build and execute outbound campaigns targeting high-value B2B prospects.
You’ll:
- Develop scalable outbound prospecting systems
- Build outreach playbooks and workflows
- Execute campaigns across LinkedIn, email, and other outbound channels
- Generate qualified conversations and meetings
- Maintain consistent follow-up with prospects
- Continuously improve campaign performance
Prospect Research & Lead List Building
Research and build targeted prospect lists using:
- LinkedIn Sales Navigator
- Apollo
- Clay
- ZoomInfo
- Similar prospecting platforms
You’ll identify and segment prospects based on:
- Ideal Customer Profiles (ICPs)
- Industry
- Company size
- Geography
- Decision-maker roles
- Relevant buying signals
Maintain clean and organized prospect databases and campaign trackers.
LinkedIn Outreach & Engagement
Use LinkedIn as a core outbound and relationship-building channel.
Responsibilities include:
- Personalized prospect outreach
- LinkedIn messaging
- Prospect engagement
- Strategic follow-ups
- Relationship building
- Thought leadership support
Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.
Cold Email & Outreach Copywriting
Write compelling, personalized copy for:
- Cold emails
- LinkedIn messages
- Follow-up sequences
- Outreach campaigns
- CTAs
- Lead magnets
Test different:
- Messaging angles
- Value propositions
- Personalization approaches
- Subject lines
- CTAs
- Follow-up strategies
The goal is simple: turn relevant prospects into meaningful sales conversations.
Lead Magnets & Outbound Assets
Create and coordinate outbound assets that improve campaign performance, including:
- Lead magnets
- Guides
- Checklists
- Value-driven resources
- Prospecting materials
Use these assets strategically to improve response and conversion rates.
Performance Tracking & Optimization
Monitor outbound performance across:
- Response rates
- Positive reply rates
- Engagement
- Meetings generated
- Qualified conversations
- Pipeline contribution
Use performance data to improve:
- Targeting
- Messaging
- Personalization
- Campaign structure
- Follow-up cadence
- Prospect segmentation
Sales & Leadership Collaboration
Work closely with leadership and sales teams to:
- Improve prospect targeting
- Refine ICPs
- Strengthen messaging
- Evaluate lead quality
- Improve outbound-to-sales handoffs
- Generate more qualified pipeline opportunities
What Makes You a Strong Fit
You:
- Understand outbound as a system, not just sending cold emails
- Know how to research and identify high-quality B2B prospects
- Can write personalized outreach that earns responses
- Understand B2B buyer psychology and high-ticket sales cycles
- Follow up consistently without relying on constant supervision
- Think analytically about campaign performance
- Are comfortable testing and iterating quickly
- Take ownership of pipeline outcomes
- Thrive in fast-moving, remote environments
Required Expe