Newsletter and Email Marketing Associate
Role Summary
The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.
This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.
Duration & Commitment
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Duration: 6 months
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Time Commitment: Part-time (estimated 4–6 hours per week)
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Reporting to: Outreach and External Affairs Lead
Core Functions & Responsibilities
1. Newsletter Development & Delivery
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Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months) .
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Develop engaging, audience-centred content, including:
- Human-interest stories from the field
- Program updates and impact highlights
- Partner features and opportunities
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Coordinate with internal team members to source content and updates.
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Ensure consistency in tone, branding, and quality across all editions.
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Manage newsletter scheduling, formatting, and distribution.
2. Email Marketing System Development (First 3 Months Priority)
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Design and establish a functional email marketing framework , including:
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Selection/setup of an email marketing platform (e.g., Mailchimp or similar)
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Creation of branded templates for newsletters and campaigns
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Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
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Build and maintain a clean and organised contact database.
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Develop a simple email content calendar aligned with Huru’s activities.
3. Audience Engagement & Growth
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Support the growth of Huru’s email subscriber base through:
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Integration with social media and outreach campaigns
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Internal coordination with programs and partnerships
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Monitor engagement metrics (open rates, click rates, subscriptions).
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Provide recommendations to improve reach, engagement, and retention.
4. Performance Tracking & Learning
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Track and analyze performance of newsletters and campaigns.
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Produce monthly insights briefs summarising:
- Key metrics
- Lessons learned
- Suggested improvements
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Contribute to refining Huru’s broader communications strategy.
Key Deliverables
By the end of the engagement, the volunteer is expected to have:
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Produced and disseminated 12 high-quality bi-weekly newsletters
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Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
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Established and maintained an active subscriber database
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Delivered monthly performance reports (6 total)
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Created a simple email marketing guide/manual for internal continuity
Desired Skills & Competencies
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Strong writing and storytelling skills (clear, engaging, concise)
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Basic understanding of email marketing tools (or willingness to learn)
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Attention to detail and ability to meet deadlines
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Basic design skills (e.g., Canva or similar tools) are an added advantage
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Organisational skills and ability to manage content workflows
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Interest in communications, development work, or environmental sustainability
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Proactive attitude and willingness to take initiative
What You Will Gain
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Hands-on experience in nonprofit communications and digital marketing
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Opportunity to build a portfolio of published newsletters and campaigns
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Exposure to programmatic work in environmental sustainability
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Mentorship and collaboration within a young, dynamic team
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A strong foundation in email marketing systems and strategy
Originally posted on Himalayas