Meta Ads Specialist - Media Buying, Strategy + Graph API (No Design)

ABOUT US We are an established Australian digital marketing agency. We run Meta and Google advertising for construction, trade and home service businesses: solar, electrical, air conditioning, bathrooms, trailers and builders. Every campaign we run is tracked from the ad click through to the booked job, so we know what actually produced revenue and what only produced clicks. We are running this ad without our company name on it, on purpose. We will tell you exactly who we are on the first call. We are a small, fast, AI first team and you will work directly with the company director. THE ROLE You run Meta. That is the whole job and we want someone who is genuinely excellent at it. To be clear about what this role is NOT: you will not be designing anything. We have an in house creative and video team that produces our ad creative, and we shoot client footage on location. You brief them and you d ---------- what gets tested. You do not open Photoshop. What you own is the platform, the structure, the numbers and the strategy. WHAT YOU WILL DO Media buying - Build and run Meta campaigns end to end across Facebook and Instagram: lead form campaigns, website conversion campaigns, retargeting, Advantage+ where it earns its place - Structure properly. ABO for testing, CBO for scaling, clean naming conventions, no spaghetti accounts - Run disciplined test gates. You do not kill an ad set at 400 impressions and you do not let a loser bleed for three weeks. You know the volume thresholds and you hold to them - Audiences: custom audiences, lookalikes, exclusions, retargeting windows, and knowing when broad beats all of it - Budget pacing, bid strategy, cost caps, and scaling without blowing the learning phase apart - Manage multiple client accounts at once without dropping any of them Platform and technical - Meta Business Manager at administrator level: ad accounts, pages, pixels, catalogues, partner access, system users, asset assignment, two factor, permission hygiene - Meta Pixel and Conversions API: event setup, standard and custom events, custom conversions, event deduplication with event IDs, Event Match Quality, and diagnosing why an event stopped firing - The Meta Graph API and Marketing API. You can pull insights, build campaigns in bulk and generate reporting through the API instead of clicking around Ads Manager all day. Access tokens, system user tokens, API versions, error codes. This matters to us. We build our own tooling on top of it - API connectors and integrations between Meta and our CRM, so leads and conversion values flow both ways and we can see revenue against ad ID Strategy - Own the strategy for the accounts you run: offer, angle, audience, budget, forecast, and the plan for the next 90 days - Meta Ad Library competitor research. Find what is working in a market and say what is worth testing - Write clear creative briefs for our design and video team. You d ---------- the hook and the angle and the format. They make it - Report honestly. If a campaign failed, say it failed and say why. We would rather have bad news early than a padded report WHAT WE NEED FROM YOU - Serious proven Meta ads experience with real numbers behind it. Lead generation, not only ecommerce - Proof of what you have run. Screenshots from Ads Manager, spend figures, cost per lead, industries. We want to see actual evidence, not a description of it - Working knowledge of the Meta Graph API. You will be asked about this in the interview - You have set up pixel and Conversions API yourself, including deduplication - Numerate. You can read a report and tell us what to do about it - Excellent written and spoken English. You will be on calls with Australian clients and with the director - Organised across multiple accounts: naming conventions, checklists, calendars - Reliable internet, minimum 25 Mbps, with a backup connection and a plan for power outages - Your own computer capable of doing this work - Available