Media Supervisor

ABOUT VISIONPOINT MARKETING

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

VisionPoint Marketing is seeking a skilled integrated marketer with experience in digital media with a focus in ad operations to join our team as a Media Supervisor. The Media Supervisor will be responsible for overseeing the execution of tactical media plans for our higher education clients’ campaigns. The successful candidate will have a deep understanding of digital strategies and experience executing complex campaigns across a variety of advertising channels, including Paid Search, Paid Social, Programmatic, OOH, and TV/Radio.
WHAT YOU’LL DO

- Your primary charge will be ‘Excellence in Execution’ for all clients and campaigns under your supervision, providing support, review, and quality assurance on campaigns managed by channel specialists.

- Focus on solidifying and improving the team’s ad operations, identifying, implementing, and documenting systems and process/workflow improvements for Ad Tech and Ad Operations.
Ensure efficient campaign trafficking, set-up, and delivery across various digital advertising platforms.

- Collaborate with Strategists, Enrollment Marketing Consultants, and Director of Media in the development of digital marketing strategies, plans, and reports for VisionPoint’s clients.

- Partner closely with Client Success Managers to ensure work is delivered accurately, strategically, and on time, proactively communicating priorities, risks, and recommendations to support an exceptional client experience.

- Execute marketing across all digital marketing channels including (but not limited to) SEM, paid social, and programmatic.

- Consult with our Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and consult with clients.

- Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.

- Act as a point of contact for our media vendors and partners.

- Attend all media-related client presentations for your team’s assigned clients, acting as the senior level subject matter expert on the account.

- Utilize a full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint’s Analytics team.

EXPERIENCE & EDUCATION

The ideal candidate would possess the following skills, interest and experience:

- 5+ years of experience in an integrated campaign management role.

- 2+ years of people management experience, including direct supervision, coaching, and development of at least one direct report.

- Experience managing higher education marketing campaigns and/or B2C marketing initiatives with long consideration cycles, with an understanding of how to nurture prospective audiences through complex decision-making journeys.

- Process-oriented with strong attention to detail and follow-through.

- Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.

- Must have (or get within 90 days) Google Ads and Google Analytics certifications.

- Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving.

- Ability to motivate and manage others to achieve measura