Marketing Technology Developer

We're looking for a developer who bridges the gap between marketing and engineering. You'll own the technical implementation of our marketing stack, ensuring accurate tracking, attribution, and data flow across platforms.

What You'll Do

- Implement and maintain event tracking across our mobile app and web properties (Mixpanel, Google Analytics, Firebase)

- Set up and optimize Google Ads conversion tracking, including server-side integrations via the Conversions API

- Work directly with the marketing team to translate campaign requirements into technical implementations

- Debug tracking issues, validate event data quality, and ensure consistency across platforms

- Manage Google Tag Manager containers and coordinate tag deployments

- Build dashboards and reports that connect marketing spend to user behavior and conversions

- Document event schemas and maintain a tracking plan as the product evolves

What We're Looking For

- Strong JavaScript skills and experience with mobile app development (React Native preferred)

- Hands-on experience with Google Ads, Google Analytics 4, and conversion tracking setup

- Familiarity with product analytics tools like Mixpanel or Amplitude

- Understanding of attribution models, UTM parameters, and the customer journey

- Ability to communicate technical concepts to non-technical stakeholders

- Detail-oriented—tracking bugs can be subtle and costly

Nice to Have

- Experience with BigQuery or other data warehouses

- Background in mobile attribution (AppsFlyer, Adjust, Branch)

- Familiarity with privacy regulations and their impact on tracking (ATT, GDPR)

Originally posted on Himalayas