Marketing Technologist

Company :
Highmark Health Job Description :
JOB SUMMARY

This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, particularly the widespread adoption and integration of AI, the role demands a high-energy and highly accountable individual who can advance our marketing technology (MarTech) stack in collaboration with other key stakeholder departments. This role will report directly to the Director of MarTech and Operations and lead day-to-day optimization, automation and outsourcing of operational processes across the department. This role will be responsible for managing our MarTech ecosystem, including management and delivery of agreed upon road maps and platform integrations to meet current and future needs. The incumbent will play a key role with IT product managers and product owners planning in facilitating budget and resource requests and follow through.
ESSENTIAL RESPONSIBILITIES

- Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies. Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users. Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas (such as customer relationship management, digital, research, media, in-house agency leaders, IT, data analytics, compliance, and procurement).

- Process:Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology. Active participation in department and company-wide engagement and working norms meetings with an eye toward constant improvement and efficiency efforts leveraging marketing technology and process solutions.

- People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.Act as an important listening engine and feedback loop for barriers preventing adoption and usage, which can be unpacked, road mapped and addressed for iterative improvement.

- Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions.

- Other duties as assigned or requested

EXPERIENCE

Required

- 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting

- 5 years of experience in business & operational process optimization within a marketing context

- 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools.

- 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)

- 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

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Preferred
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1 year of proven experience in using technology and AI in a marketing context

SKILLS

- Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence.

- Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.

- Excellent strategic thinking, problem-solving, and analytical skils w