Marketing Specialist, Host Marketing

The Company:

Harvest Hosts is a high-growth travel technology company that manages a portfolio of well-established products and brands in the RV space across North America and Europe. Together, our brands provide a comprehensive suite of offerings to streamline and elevate the RV travel experience. Harvest Hosts is a remote-first company with team members located across the United States and Europe.
Our portfolio includes:

-
Harvest Hosts : offering unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses

- Boondockers Welcome: a community-driven platform connecting RVers with private property hosts

- Escapees RV Club: one of the largest and most established RV membership organizations

- CampScanner: an alert service that helps RVers book sold-out campgrounds

- Brit Stops: a UK and Ireland-based program connecting motorhome travelers with small businesses for overnight stays

What We Do:

We are on a mission to promote happier lives through road travel and support small businesses and communities along the way. Our Host programs connect RV travelers with a diverse network of small businesses, attractions, and private-property Hosts. Host Marketing grows and supports that network across the full Host lifecycle, from quality lead generation and recruitment through activation, education, engagement, and retention. This role primarily supports Harvest Hosts , Boondockers Welcome, and Brit Stops, while collaborating across the broader portfolio when shared campaigns, data, resources, or business priorities require it.
The Position:

We are seeking a highly organized, technically confident, and results-driven Host Marketing Specialist to build and grow a pipeline of qualified Host prospects. This role owns recruiting campaigns from lead generation and campaign build through launch, reporting, and optimization. You'll play a direct role in growing one of North America's largest RV camping networks by connecting thousands of small businesses with a highly engaged community of RV travelers.

Reporting to the Associate Manager of Host Lifecycle, you'll combine hands-on HubSpot execution with audience strategy, data management, content development, and funnel reporting. You will partner with Account Executives, Paid Channels, Brand Marketing, Data, Product, and Events to drive qualified leads. This role is ideal for someone who enjoys turning ideas into action, balancing creativity with operational precision, communicating clearly, and taking ownership of their work.
Responsibilities:

- Recruiting Campaigns: Plan, launch, and optimize multi-channel Host recruiting campaigns across email, landing pages, direct mail, webinars, events, paid media, and emerging channels.

- Content and Sales Support: Create polished emails, landing pages, case studies, testimonials, toolkits, sales enablement, event communications, and follow-up assets. Support paid acquisition with lead-quality insights, geographic priorities, and creative recommendations.

- Lead Generation and Database Quality: Research priority industries and markets; source, enrich, validate, deduplicate, and segment prospect data using approved tools and processes. Maintain verification, suppression, and list-hygiene standards; and document audience sources and outcomes.

- HubSpot Execution: Build and manage recruiting emails, landing pages, forms, segments, workflows, sequences, properties, lead scoring, routing, personalization, and campaign reporting. Perform thorough quality control before every launch.

- Project Ownership and Alignment: Coordinate with Account Executives and internal teams on campaign priorities, lead thresholds, routing, follow-up, feedback loops, approvals, and launch readiness. Maintain accurate project plans, communicate status clearly, and escalate risks or support needs early.

- Analytics and Optimization: Track source and attribution, email and landing-page engagement, lead qualit