Marketing & SEO Manager — GoHighLevel + Google Ads (US Home Service)

Own the marketing engine that turns a stranger with a burst pipe at 10:30 PM into a paid invoice. We are a residential plumbing and hvac company in New Jersey. We run on GoHighLevel and Housecall Pro and we spend real money on leads every month. We are not looking for someone to "do marketing." We need one person who owns SEO, GoHighLevel automation, and paid ads end to end, and who is measured on booked jobs. WHAT YOU'LL OWN SEO and content (about 40%). Keyword research for local plumbing and HVAC intent. Writing and publishing long-form blog articles yourself. On-page work, internal linking, cannibalization. Technical SEO and indexation. Google Business Profile and local pack. Owning Google Search Console and acting on what it says. GoHighLevel automation (about 30%). Building SMS and email campaigns from scratch: segmentation, opt-in and compliance, sending number setup, workflow logic, exit conditions, testing before launch. Speed to lead. Missed-call text-back, database reactivation, review requests, seasonal campaigns. Maintaining the GoHighLevel to Housecall Pro integration. Paid ads (about 20%). Google Ads and Local Services Ads, including LSA verification and insurance compliance. Meta and other lead sources. Call tracking and attribution. Reporting (about 10%). One weekly report that follows the money: leads, contacted, booked, showed, sold, revenue, cost per booked job. Not click-through rates. WHAT YOU'RE WALKING INTO We would rather you know now. Search Console shows far more pages not indexed than indexed. Our Local Services Ads have been offline since late June on an insurance verification lapse. Our Google Ads cost per click is around $13 and we are losing impression share on core terms. We have blog articles written but never published. Our SMS system is halted after a workflow error sent duplicate texts and triggered a carrier warning. If you can look at that list and tell us which one you would fix first and why, we want to talk to you. HOW WE WORK - READ THIS CAREFULLY 1. Nothing sends without written approval. Mass SMS, email blasts, ad launches, budget changes. Every time. 2. You test before you send. Test contacts, a small controlled segment, verify exit conditions, then scale. A campaign that texts the same customer twice is worse than one that never ran. 3. You report on a fixed schedule without being asked. A short end-of-day note daily, and one written report every Friday. Skill is table stakes. Reliability is what we are actually hiring for. YOU MUST HAVE 3+ years hands-on GoHighLevel, built in weekly. 2+ years SEO for local or service businesses with published content that ranked and real Search Console work. Native-level written English, because you will write blogs, ad copy and SMS. Google Ads and LSA experience with real budget. Ability to work independently and report without being chased. Nice to have: Housecall Pro or ServiceTitan, Zapier or Make, landing page builders, AI chatbot setup in GoHighLevel. SCHEDULE AND PAY Full time, 40 hours per week. $400 USD per week, paid weekly. Minimum 4 hours overlap with US Eastern Time, 9 AM to 1 PM EST. HOW TO APPLY Start your message with the word PIPEWRENCH so we know you read this, then answer three things. Short answers are fine. Real numbers beat long paragraphs. 1. Which problem from the list above would you fix first, and why that one? 2. Tell us about one campaign, automation or SEO project you built and the actual result it produced. Give us the number. 3. What is your process for making sure a mass SMS does not go out twice to the same person, or go out before it is approved? Shortlisted candidates get a longer written questionnaire, then a call where you share your screen and walk us through a live GoHighLevel account and a live Search Console property. Please have those ready.