Marketing & Paid Ads Virtual Assistant (Google Ads)

About Us We are a growing U.S.-based fire alarm and security systems company serving residential and small commercial clients. We run paid ads to generate high-quality inbound leads and are looking for a skilled Marketing VA to manage, optimize, and scale our advertising efforts. This is a hands-on role, not a beginner position. Responsibilities - Manage Google Ads (search campaigns; Local Services Ads is a plus) - Write ad copy focused on lead generation - Create or coordinate ad creatives using Canva - Monitor daily ad spend and performance - Track leads, CPL, and conversions in Google Sheets / CRM - Provide weekly performance reports - Test new audiences, creatives, and offers - Coordinate with management via Slack Requirements (Please Do NOT Apply If You Don’t Meet These) - Proven experience managing Google Ads - Experience with local service businesses - Strong English writing skills - Ability to analyze ad performance and optimize campaigns - Familiar with lead tracking and reporting - Reliable internet and availability during US business hours - Self-starter who can work with minimal supervision Nice to Have (Not Required) - Experience with home services, security, HVAC, solar, or contractors - Experience with retargeting campaigns - Basic funnel or landing page experience How to Apply To apply, please include: - A short introduction about yourself - Links or screenshots of ad accounts you’ve managed - Example results (CPL, leads generated, budgets managed) The word “OVERSIGHTT” at the top of your application (applications without this will be ignored)