Marketing Operations Analyst
About the Role
The Marketing Operations Analyst will play a critical role in supporting A-LIGN ’s marketing strategy through the execution, optimization, and analysis of marketing operations processes. This role is ideal for a detail-oriented and data-driven professional who thrives in a fast-paced environment and is passionate about leveraging technology, analytics, and operational excellence to improve marketing performance and drive measurable business results.
Reports to
Marketing Operations Manager
Pay Classification
Full-Time, Exempt
Responsibilities
- Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making
- Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization
- Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives
- Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives
- Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools, and marketing databases
- Monitor, audit, and improve CRM and marketing database hygiene to ensure accuracy, completeness, and compliance with established processes
- Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management
- Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs
- Troubleshoot marketing automation and CRM-related issues while partnering with internal stakeholders to resolve operational challenges
- Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness
- Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality
- Maintain project documentation, workflows, and process guides to support operational consistency and team scalability
- Collaborate with marketing, sales, and GTM operations teams to ensure successful execution of marketing programs and operational initiatives
- Assist in managing marketing project requests, timelines, and deliverables through Asana and other project management tools
- Identify opportunities to improve processes, automate manual tasks, and enhance operational efficiency across the marketing organization
Minimum Qualifications
EDUCATION
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Bachelor’s degree in business, analytics, finance, economics, marketing, or other relevant field
EXPERIENCE
- 2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field
- Hands-on experience working with CRM and GTM systems (Salesforce required; Pardot, Outreach, and other sales/marketing efficiency tools a plus)
- Experience building and maintaining reports, dashboards, and operational metrics for GTM teams
- Demonstrated experience partnering cross-functionally with Sales, Marketing, and/or Partner stakeholders
SKILLS
- Strong analytical skills with exceptional attention to detail; you notice trends, discrepancies, and risks others may miss
- Highly organized with strong project management discipline and the ability to manage multiple priorities simultaneously
- Proactive problem-solver who takes ownership and drives initiatives forward with minimal oversight
- Clear and confident communicator with the ability to present insights to both technical and non-technical audiences
- Comfortable working with complex datasets and translating data into business insights
- Advanced proficiency in Excel; strong working knowledge of Salesforce req