Marketing Manager - Remote

Job Summary: We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position. Key Responsibilities: - Strategic Planning and Execution: - Develop and implement comprehensive digital marketing strategies aligned with business objectives. - Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising. - Team Leadership and Department Development: - Build, lead, and mentor a high-performing digital marketing team. - Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness. - Foster a collaborative and innovative team environment. - Lead Magnet Development: - Design and implement effective lead magnets to attract and convert prospects. - Analyze performance metrics to optimize lead generation strategies. - AI-Driven Marketing Practices: - Utilize AI tools and platforms to enhance marketing efficiency and personalization. - Stay abreast of emerging AI technologies and assess their potential application in marketing strategies. - Experience working with Clay.io much preferred - Graphic Design and Branding: - Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity. - Ensure consistency in branding across all digital platforms and marketing materials. - Social Media Management: - Develop and implement social media strategies to increase brand awareness and engagement. - Oversee content creation, scheduling, and community management across all social platforms. - Content Creation and Visual Enhancement: - Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity. - Collaborate with creative teams to produce compelling visuals that enhance marketing efforts. - Google/Linkedin Ads and SEO Management: - Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions. - Implement SEO best practices to improve organic search rankings and website visibility. - Linkedin Advert experience - Website and Email Marketing Oversight: - Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation - Manage website content and functionality, ensuring an optimal user experience. - Develop and execute email marketing campaigns to nurture leads and engage customers. - Analytics and Reporting: - Monitor and analyze the performance of digital marketing campaigns using analytics tools. - Provide regular reports to senior management, offering insights and recommendations for improvement. - Outbound Marketing: - What is an effective outbound marketing strategy - What software/CRM would you use - What multiple-channel approach and different software would you recommend - What would you automate to improve efficiency - What other key areas to consider Qualifications: - 5+ years of experience in digital marketing, with a proven track record of successful campaign management. - Demonstrated experience in building and leading marketing teams. - Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software. - Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication, leadership, and project management skills. - Entrepreneurial mindset with a passion for building businesses and drivi