Marketing Manager - Remote
Job Summary:
We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.
Key Responsibilities:
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Strategic Planning and Execution:
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Develop and implement comprehensive digital marketing strategies aligned with business objectives.
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Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
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Team Leadership and Department Development:
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Build, lead, and mentor a high-performing digital marketing team.
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Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
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Foster a collaborative and innovative team environment.
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Lead Magnet Development:
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Design and implement effective lead magnets to attract and convert prospects.
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Analyze performance metrics to optimize lead generation strategies.
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AI-Driven Marketing Practices:
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Utilize AI tools and platforms to enhance marketing efficiency and personalization.
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Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
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Experience working with Clay.io much preferred
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Graphic Design and Branding:
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Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.
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Ensure consistency in branding across all digital platforms and marketing materials.
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Social Media Management:
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Develop and implement social media strategies to increase brand awareness and engagement.
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Oversee content creation, scheduling, and community management across all social platforms.
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Content Creation and Visual Enhancement:
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Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
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Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
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Google/Linkedin Ads and SEO Management:
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Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
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Implement SEO best practices to improve organic search rankings and website visibility.
- Linkedin Advert experience
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Website and Email Marketing Oversight:
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Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation
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Manage website content and functionality, ensuring an optimal user experience.
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Develop and execute email marketing campaigns to nurture leads and engage customers.
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Analytics and Reporting:
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Monitor and analyze the performance of digital marketing campaigns using analytics tools.
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Provide regular reports to senior management, offering insights and recommendations for improvement.
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Outbound Marketing:
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What is an effective outbound marketing strategy
- What software/CRM would you use
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What multiple-channel approach and different software would you recommend
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What would you automate to improve efficiency
- What other key areas to consider
Qualifications:
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5+ years of experience in digital marketing, with a proven track record of successful campaign management.
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Demonstrated experience in building and leading marketing teams.
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Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
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Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
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Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Excellent communication, leadership, and project management skills.
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Entrepreneurial mindset with a passion for building businesses and drivi