Marketing Manager - ERP

Category: Consulting

Location:

- Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same.

- You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline.

- Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.

- Budget; manage and report on the marketing budget.

- OEM Management

- Responsible for the output and performance of our content and digital marketing

- Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.

- Sales Support; support the sales team with collateral and content to help them convert more prospects.

- Demand Generation; utilise a variety of tools and tactics to generate leads and drive pipeline growth.

- Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.

- Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.

- Automate marketing tools, ensure marketing and sales activities are connected

- Assist in the analysis and mapping of client business requirements to application solutions;

- Develop and deliver progress reports, proposals, requirements documentation and presentations;

- Oversee design and solutions to meet the needs of business requirements.

- Present formal presentations and executive summaries to senior management to provide recommendations and status updates;

- Should be able to understand and map domain requirement with standard functionalities available in ERP;

Requirements

- Experience of 3-5 years in ERP / Digital Solution marketing activities

- Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.

- Excellent written skills with the ability to present at board level and inspire a team.

- Broad experience across online and offline marketing channels.

- Excellent relationship building skills.

- Track record of managing external marketing agencies if necessary

- Experience in running campaigns, events, workshops

- Budget management experience.

- MBA is preferred but not mandatory;

- Hands on experience in using lead generation tools and CRM

- Applicants must be willing to travel overseas;

- Good communication skills and interpersonal skills at all levels;

- Able to work independently with minimum supervision & under pressure;

Details
Originally posted on Himalayas