Marketing Manager | B2B Growth | Salesforce & AI
Marketing Manager – Remote
B2B Marketing | Demand Generation | Salesforce Pardot | AI-Powered Marketing
Position Type: Full-Time, Remote
Location: Remote
Working Hours: U.S. Business Hours
Compensation: $3,500–$5,000 USD/month
About the Role
At Pavago , we’re hiring on behalf of one of our clients for a Marketing Manager to lead and scale the entire marketing function for a growing B2B managed IT and wireless services company.
This is a high-ownership leadership role designed for someone who combines strategic thinking with hands-on execution. You’ll work directly with the CEO to drive lead generation, strengthen brand awareness, optimize marketing performance, and build scalable systems that contribute directly to pipeline and revenue growth.
This is not a marketing coordinator role. You’ll own marketing strategy, campaign execution, reporting, vendor management, and marketing operations while leveraging AI to improve efficiency and results.
If you enjoy building marketing functions, making data-driven decisions, and creating measurable business impact, this role is a strong fit.
What You’ll Own
Marketing Strategy & Growth
- Own the company’s marketing strategy and roadmap.
- Develop initiatives that drive:
- Lead generation
- Pipeline growth
- Brand awareness
- Revenue growth
- Analyze performance across all marketing channels and continuously optimize results.
- Partner directly with executive leadership on strategic growth initiatives.
- Identify opportunities to improve marketing processes, campaigns, and overall ROI.
Marketing Analytics & Reporting
- Prepare and present monthly marketing KPI reports.
- Monitor performance across:
- Salesforce Pardot (MCAE)
- Salesforce Sales Engagement
- Zoom Webinars
- Google Search Console
- Google Business Profile
- Analyze campaign performance and identify trends.
- Deliver actionable recommendations based on data and marketing insights.
Content Marketing & Thought Leadership
- Own the company’s LinkedIn strategy and execution.
- Create weekly LinkedIn content for:
- Company page
- Executive personal brands
- Produce and distribute a monthly newsletter to approximately 12,000 subscribers.
- Develop blog content strategies and editorial calendars.
- Coordinate customer success stories and case studies.
- Create content that supports:
- SEO
- Lead generation
- Brand positioning
- Audience engagement
Webinar & Demand Generation
- Plan and execute webinars every 6–8 weeks.
- Manage:
- Registration campaigns
- Email invitations
- Reminder sequences
- Post-event follow-up
- Coordinate webinar logistics using Zoom.
- Repurpose webinar recordings into additional marketing assets.
- Support demand generation initiatives throughout the buyer journey.
CRM & Sales Enablement
- Manage marketing campaigns inside Salesforce Pardot (MCAE).
- Build and optimize:
- Email nurture campaigns
- Marketing automation workflows
- Salesforce Sales Engagement cadences
- Ensure marketing and sales remain aligned throughout the customer journey.
- Support channel-partner marketing initiatives.
Website & Digital Presence
- Manage website updates within Webflow.
- Maintain and optimize:
- Google Business Profile
- Local search visibility
- Monitor and respond to customer reviews.
- Support future website redesign and company rebranding initiatives.
Contractor & Vendor Management
- Hire and manage external marketing contractors including:
- Graphic designers
- SEO specialists
- Web developers
- Copywriters
- Manage project timelines, budgets, and deliverables.
- Ensure quality standards across all outsourced work.
Marketing Operations & AI
- Build scalable marketing systems and workflows.
- Improve reporting, campaign execution, and content production processes.
- Leverage AI tools such as:
- Claude
- ChatGPT
- Gemini
- Use AI to accelerate:
- Content creation
- Campaign planning
- Research
- P