Marketing Manager

About Starbond Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth. About the Role The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions. You will directly manage marketing agencies across Meta, Google, email , and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions. Key Responsibilities DTC Growth and Customer Acquisition Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email , SEO, social media, Amazon alignment, and other relevant channels. Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions. Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment. Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness. LTV, Retention, and Lifecycle Marketing Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data. Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions. Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance. Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy. Paid Advertising and Conversion Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance. Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context. Review performance at the channel, campaign, audience, creative, product, and cohort levels. Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance. Agency and Vendor Management Directly manage marketing agencies across Meta, Google, email , and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures. Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results. Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend. Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate. Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property. Content, Creative, and Brand Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics. Ensure reliable content-production support is available when e