Marketing Manager

Marketing Manager Remote | Full-Time | Virtual Care Management Marketing About Us We are a rapidly growing remote care management organization transforming how healthcare providers connect with, monitor, and support patients outside the traditional care setting. We deliver innovative programs, technology, and partnerships that improve outcomes, close gaps in care, support quality performance, and drive operational efficiency for healthcare organizations. Our solutions support providers, practices, health systems, value-based organizations, and other healthcare stakeholders through programs such as Chronic Care Management, Principal Care Management, Remote Patient Monitoring, Behavioral Health Integration, gap closure, and digital population health. The Opportunity We are seeking a strategic and execution-oriented Marketing Manager to lead marketing initiatives that increase brand awareness, generate qualified leads, support sales growth, and strengthen our position in the Virtual Care Management market. This role will work closely with sales, executive leadership, operations, product, and client success teams to develop compelling messaging, campaigns, collateral, and market-facing content. The ideal candidate understands the healthcare landscape, can translate complex clinical and operational value propositions into clear market messaging, and has experience supporting B2B growth in remote care, virtual care, or value-based care environments. Key Responsibilities · Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement. · Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions. · Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development. · Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives. · Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging. · Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials. · Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff. · Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy. · Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing. · Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement. · Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials. · Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools. · Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI. · Help build scalable marketing processes, content libraries, and campaign workflows that support company growth. Qualifications · Bachelor’s degree in marketing, communications, business, healthcare administration, or related field. · 4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care.