Marketing Guru

Mission:
Our engineering team is known for solving problems that others consider impossible. Now we need a Marketing Guru who can do the same—but in the field of growth.
This isn't about “promotion” or glossy magazines. This is marketing as an engineering discipline of opportunity: analysis, hypotheses, experiments, and strategies that open up new markets before anyone else knows they exist.
You will work directly with the founders and leading engineers, turning technical excellence into a market advantage. Your task is to create a system for attracting new customers from complex and non-obvious domains.

What needs to be done
- Define marketing strategy and performance standards at the company level.
- Conduct marketing as research and development: hypotheses → tests → results.
- Ensure a predictable flow of new inbound leads from target markets (US/Europe).
- Link marketing to revenue, integrate it into the sales and delivery cycle.
- Manage the full cycle of marketing functions (analytics, content, brand, digital).
- Take personal responsibility for results by creating a system rather than dependence on performers.

Key performance indicators
1. Creation of marketing assets
- Timely development of new marketing and commercial materials: landing pages, posts, advertising campaigns, presentations.
- Delivery time: up to 1 week from the moment the task is set.
- Quality: engagement and conversion above industry standards (conversion > 3%).
- Materials directly support the sales funnel and generate inbound demand.

2. Formation and verification of marketing hypotheses
- A continuous process of generating and testing hypotheses about the audience, positioning, and channels.
- Each hypothesis must be tested within 2 weeks with clear metrics (go/no-go).
- We implement an evidence-based marketing approach: we measure, test, and scale.

3. Return on marketing investment (ROMI)
- ROMI is no less than 10:1, with quarterly improvement in lead cost.
- Analytics are based on CV, UV, CPL, and ROI metrics.
- Budget optimization is achieved by prioritizing channels with maximum profitability.

4. Administrative and reporting discipline
- Transparency and manageability of the process through accurate reporting, documentation, and metrics.
- 100% compliance with internal standards for reporting, documentation, and deadlines.
- As the team scales, advanced performance and engagement metrics are added.

5. Brand recognition and awareness
- Builds and strengthens Gehtsoft brand awareness in target markets (the US and Western Europe).
- During the first 90 days, basic brand awareness metrics are established and growth is tracked.
- The goal is to steadily increase brand awareness among target audiences.

6. Marketing and sales synergy
- Works closely with the sales department to create a unified lead generation and conversion cycle.
- Joint responsibility for achieving revenue and funnel filling goals.

Indicators:
≥ 50 new MQLs (Marketing Qualified Leads) per week,

conversion to meetings > 20%,

further stages of the funnel — above the industry benchmark.

Who we are looking for
- A strategist with an engineering mindset: hypothesis → experiment → result.
- A leader who can look for opportunities rather than excuses.
- Someone who sees patterns where others see noise.
- A specialist who can turn ideas into a system and a system into results.

Requirements
- Experience in B2B/B2C marketing, digital and content strategies.
- Case experience in the US and Western European markets.
- Ability to link marketing metrics to financial indicators.
- Team management and C-suite working skills.
- Ability to quickly immerse yourself in IT markets, technologies, and client industries.
- Financial and operational maturity: working with ROI, budget, and risks.

Why Gehtsoft
Gehtsoft USA is an engineering company founded in 1999, specializing in non-recurring custom development. Our clients are based in the US and Western Europe, mainl