Marketing Director

# Marketing Director / Growth Marketing Lead for Growing Home-Service Company **NOTE:** Candidates must have proven experience independently managing a company’s marketing strategy and execution, preferably within the home services industry. ## About the Role Cultivate House Detailing is looking for an experienced, highly accountable **Marketing Director / Growth Marketing Lead** to take ownership of our lead-generation strategy. We are a growing home-service company based in Colorado Springs, Colorado. Our services include window cleaning, gutter cleaning, pressure washing, holiday lighting, permanent lighting, screen repair, and other exterior home services. Our primary marketing challenge is simple: **We need to consistently generate more qualified leads at a profitable cost.** We are not looking for someone who only posts on social media, runs a few ads, or gives us a list of recommendations. We need someone who can look at the entire marketing system, identify the biggest opportunities, create a focused plan, and ensure that the work gets completed. This is an important ongoing role within our company. We care about measurable results, ownership, strong communication, and someone who can become deeply familiar with our business and help build the marketing systems we need as we grow. ## Your Mission Build and manage a predictable marketing system that produces qualified leads for Cultivate throughout the year. You will be responsible for answering questions such as: * Where should our next marketing dollar go? * Which services, offers, and geographic areas should we prioritize? * Why are campaigns succeeding or failing? * What should we test next? * Where are leads falling out of the funnel? * How do we reduce our dependence on any single lead source? * How do we prepare marketing campaigns ahead of our seasonal demand? ## What You Will Own ### Marketing Strategy * Develop and maintain Cultivate’s overall marketing plan. * Create quarterly, monthly, and weekly marketing priorities. * Build campaigns around our seasonal service calendar. * Identify the highest-impact opportunities for generating leads. * Recommend appropriate budgets based on expected returns. * Help develop stronger offers, hooks, promotions, and positioning. * Turn leadership’s ideas into organized campaigns with deadlines and ownership. ### Paid Advertising * Manage or oversee Google Ads and Meta advertising. * Review campaign structure, keywords, targeting, creative, landing pages, and conversion tracking. * Monitor cost per lead, cost per booked job, lead quality, and return on advertising spend. * Create a structured testing process for ads, offers, audiences, and landing pages. * Scale successful campaigns without allowing performance to deteriorate. * Quickly identify and correct campaigns that are wasting money. ### Local Search and SEO * Improve our visibility in Colorado Springs, Monument, Black Forest, Woodland Park, and surrounding service areas. * Develop a practical local SEO plan. * Improve service pages and location pages. * Help manage our Google Business Profile strategy. * Identify content opportunities that can generate qualified local traffic. * Coordinate review-generation and reputation-marketing efforts. ### Website and Conversion Optimization * Review the customer journey from the first click through booking. * Improve landing pages, quote forms, calls to action, and conversion rates. * Help launch and market our instant window-cleaning quote system. * Work with our team or outside developers to implement website improvements. * Make decisions using customer behavior and conversion data rather than personal preference. ### Email , SMS, and Database Marketing * Build campaigns that generate additional revenue from our existing customer and lead database. * Create seasonal reactivation, cross-sell, upsell, referral, and follow-up campaigns. * Improve lead nurturing for customers who